Analysis Of The Determinants Of Marketing Efficiency For Palm Oil In Abia State
ABSTRACT
The study was an extensive
research on the determinants of marketing efficiency of the Palm oil Market in
Abia State. The specific objectives of the enterprise were to analyze the
effect of capital invested on the marketing efficiency of the palm oil market,
ascertain the effect of transportation cost on the profit 'of the enterprise
and to determine the effect of price on the sales of the enterprise. The study
adopted a sample size of 133 from a population of 200, using Taro yamen's
method. A well designed questionnaire was used for data collection and simple
percentages and multiple regression were used to analyze the primary' data
collected for the study. After the analysis, the study concluded that capital
invested, transportation cost, until price and household expenses were
significant in determining the marketing efficiency of the palm oil enterprise.
Thus, it was recommended that there should be better road networks in Abia
State. Such will reduce the transportation cost and price of palm oil in the
market. Also, there should be soft loans granted to, the respondents, such will
enhance their environment and business expansion.
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OKORTE, U (2021). Analysis Of The Determinants Of Marketing Efficiency For Palm Oil In Abia State. Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/analysis-of-the-determinants-of-marketing-efficiency-for-palm-oil-in-abia-state-7-2
UGONMA, OKORTE. "Analysis Of The Determinants Of Marketing Efficiency For Palm Oil In Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 27 Jul. 2021, https://repository.mouau.edu.ng/work/view/analysis-of-the-determinants-of-marketing-efficiency-for-palm-oil-in-abia-state-7-2. Accessed 26 Dec. 2024.
UGONMA, OKORTE. "Analysis Of The Determinants Of Marketing Efficiency For Palm Oil In Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 27 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/analysis-of-the-determinants-of-marketing-efficiency-for-palm-oil-in-abia-state-7-2 >.
UGONMA, OKORTE. "Analysis Of The Determinants Of Marketing Efficiency For Palm Oil In Abia State" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/analysis-of-the-determinants-of-marketing-efficiency-for-palm-oil-in-abia-state-7-2