Effect Of Packaging On Consumer Buying State Nigeria Selected Cosmetics Products In Aba, Abia (A Study Of Pz Industries)
ABSTRACT
This study seeks to examine the
effect of Packaging on Consumer Buying Behavior of selected Cosmetics products
in Aba, Abia Sate with particular interest in context of PZ Cussons Plc, in a
bid to achieve the set objectives the researcher constructed a well-structured
questionnaire. The researcher made use of primary data and adopted random
sampling techniques. Base on the finding made by the researcher, the cosmetics
manufacturers should design their package in such a way that it adds
considerable value in influencing consumers' perception and purchasing
decisions in the retail environment. Also the quality of the labelling and
packaging and appearance of product should be improved, and graphics,
information and words chosen to be put on the package should be well crafted.
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OKAFOR, 0 (2021). Effect Of Packaging On Consumer Buying State Nigeria Selected Cosmetics Products In Aba, Abia (A Study Of Pz Industries). Repository.mouau.edu.ng: Retrieved May 18, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-consumer-buying-state-nigeria-selected-cosmetics-products-in-aba-abia-a-study-of-pz-industries-7-2
0, OKAFOR. "Effect Of Packaging On Consumer Buying State Nigeria Selected Cosmetics Products In Aba, Abia (A Study Of Pz Industries)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 23 Jul. 2021, https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-consumer-buying-state-nigeria-selected-cosmetics-products-in-aba-abia-a-study-of-pz-industries-7-2. Accessed 18 May. 2024.
0, OKAFOR. "Effect Of Packaging On Consumer Buying State Nigeria Selected Cosmetics Products In Aba, Abia (A Study Of Pz Industries)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 23 Jul. 2021. Web. 18 May. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-consumer-buying-state-nigeria-selected-cosmetics-products-in-aba-abia-a-study-of-pz-industries-7-2 >.
0, OKAFOR. "Effect Of Packaging On Consumer Buying State Nigeria Selected Cosmetics Products In Aba, Abia (A Study Of Pz Industries)" Repository.mouau.edu.ng (2021). Accessed 18 May. 2024. https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-consumer-buying-state-nigeria-selected-cosmetics-products-in-aba-abia-a-study-of-pz-industries-7-2