Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Product (A Study Juhel Pharmaceutical Limited Enugu, Enugu State)
ABSTRACT
Generally, price is the amount of money charged for a
product or service. Price is one of the controllable variables which refers to
the sum of all the values that customers give up in order to gain benefit. The
main objective of the study is to evaluate the pricing strategy for effective
marketing of pharmaceutical products, which emphasizes on Juhel Pharmaceutical
Limited. The study adopted primary data method of data collection and the variables
examined are Penetration Pricing, Effective Marketing. The researcher
administered a research questionnaire to each member of the target population
since it was the most appropriate tool to gather the information. Descriptive
statistics such as percentages and tables were used in the analysis of data and
the researcher employed Chi-Square to estimate the relationship of the
variables. Data presentation was done by the use of tables for easy
understanding and interpretation. The study found that Penetration Pricing
Strategy is significant to Pharmaceutical Products at 5% level of significance.
In view of the above, the public is recommended by the study to accommodate
Penetration Pricing Strategy as tool for effective marketing of Pharmaceutical
Products.
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ANYAOGU, C (2021). Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Product (A Study Juhel Pharmaceutical Limited Enugu, Enugu State). Repository.mouau.edu.ng: Retrieved Dec 27, 2024, from https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-as-tool-for-effective-marketing-of-pharmaceutical-product-a-study-juhel-pharmaceutical-limited-enugu-enugu-state-7-2
CHIMAOBI, ANYAOGU. "Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Product (A Study Juhel Pharmaceutical Limited Enugu, Enugu State)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 23 Jul. 2021, https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-as-tool-for-effective-marketing-of-pharmaceutical-product-a-study-juhel-pharmaceutical-limited-enugu-enugu-state-7-2. Accessed 27 Dec. 2024.
CHIMAOBI, ANYAOGU. "Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Product (A Study Juhel Pharmaceutical Limited Enugu, Enugu State)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 23 Jul. 2021. Web. 27 Dec. 2024. < https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-as-tool-for-effective-marketing-of-pharmaceutical-product-a-study-juhel-pharmaceutical-limited-enugu-enugu-state-7-2 >.
CHIMAOBI, ANYAOGU. "Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Product (A Study Juhel Pharmaceutical Limited Enugu, Enugu State)" Repository.mouau.edu.ng (2021). Accessed 27 Dec. 2024. https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-as-tool-for-effective-marketing-of-pharmaceutical-product-a-study-juhel-pharmaceutical-limited-enugu-enugu-state-7-2