The Impact Of The Application Of Marketing Concept And Customer Satisfaction In The Banking Sector (A Case Study Of Union Bank Plc)
ABSTRACT
The topic of this study is the
impact of marketing concept application and customer satisfaction in the
banking industry with Union Bank Nigeria PLC as a case study whose objectives
is to ascertain the services by commercial banks to its customers and to also
know if marketing concept improves customers loyalty. 100 respondents of the
bank employees were selected and studied, data were generated from them through
the use of questionnaires statistical tools like simple tables, percentages and
chi-square (X2) test statistics. Based on the data analysis, the following
findings were made; banks that adopted the marketing concept performs far
better is experiencing improved profitability than those that did not.
Therefore banks that are yet to adopt the concept are advised to do so, because
staying long in business means "Thinking customer first"
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VICTOR, I (2021). The Impact Of The Application Of Marketing Concept And Customer Satisfaction In The Banking Sector (A Case Study Of Union Bank Plc). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-the-application-of-marketing-concept-and-customer-satisfaction-in-the-banking-sector-a-case-study-of-union-bank-plc-7-2
IJEOMA, VICTOR. "The Impact Of The Application Of Marketing Concept And Customer Satisfaction In The Banking Sector (A Case Study Of Union Bank Plc)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 23 Jul. 2021, https://repository.mouau.edu.ng/work/view/the-impact-of-the-application-of-marketing-concept-and-customer-satisfaction-in-the-banking-sector-a-case-study-of-union-bank-plc-7-2. Accessed 26 Dec. 2024.
IJEOMA, VICTOR. "The Impact Of The Application Of Marketing Concept And Customer Satisfaction In The Banking Sector (A Case Study Of Union Bank Plc)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 23 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-the-application-of-marketing-concept-and-customer-satisfaction-in-the-banking-sector-a-case-study-of-union-bank-plc-7-2 >.
IJEOMA, VICTOR. "The Impact Of The Application Of Marketing Concept And Customer Satisfaction In The Banking Sector (A Case Study Of Union Bank Plc)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-the-application-of-marketing-concept-and-customer-satisfaction-in-the-banking-sector-a-case-study-of-union-bank-plc-7-2