Effects Of Market Segmentation On The Sales Turnover Of Textile Fashion Industry (A Study Of Ariara International Market Aba, Abia State In Nigeria)
ABSTRACT
Market segmentation is the process of diving
the total heterogeneous market for a
good or service into several segments, each of which tends to be homogenous in
all significant aspect. This study set oaf to ascertain the effects of market
segmentation on the sales turnover of textile fashion industry (A Study of Ariaria
International Market Aba, Abia State, Nigeria). The problem envisaged stems
from the fact that most business in Ariaria texlile market have wounded up
within months of their start-up operation as a result of poor segmentation of their
market and some experience poor or low sales winch has gone o loop way to
affect their profits and taxes. The overall objective of this study was to
examine the effect of market segmentation on the sales turnover of the textile
fashion industry. Specifically, the objectives are to: ascertain the
segmentation strategies adopted in textile fashion market in Ariaria International
Market; determine the performance of textile fashion marketers with respect to
market segmentation, identify if cultural differences affect sales volume (Sales Turnover)
and profit of textile fashion market and determine the effect of socioeconomic
characteristics of segmented market on sales volume of textile fashion
industry.
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ANEBI, M (2021). Effects Of Market Segmentation On The Sales Turnover Of Textile Fashion Industry (A Study Of Ariara International Market Aba, Abia State In Nigeria). Repository.mouau.edu.ng: Retrieved Dec 27, 2024, from https://repository.mouau.edu.ng/work/view/effects-of-market-segmentation-on-the-sales-turnover-of-textile-fashion-industry-a-study-of-ariara-international-market-aba-abia-state-in-nigeria-7-2
MARIA, ANEBI. "Effects Of Market Segmentation On The Sales Turnover Of Textile Fashion Industry (A Study Of Ariara International Market Aba, Abia State In Nigeria)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 23 Jul. 2021, https://repository.mouau.edu.ng/work/view/effects-of-market-segmentation-on-the-sales-turnover-of-textile-fashion-industry-a-study-of-ariara-international-market-aba-abia-state-in-nigeria-7-2. Accessed 27 Dec. 2024.
MARIA, ANEBI. "Effects Of Market Segmentation On The Sales Turnover Of Textile Fashion Industry (A Study Of Ariara International Market Aba, Abia State In Nigeria)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 23 Jul. 2021. Web. 27 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effects-of-market-segmentation-on-the-sales-turnover-of-textile-fashion-industry-a-study-of-ariara-international-market-aba-abia-state-in-nigeria-7-2 >.
MARIA, ANEBI. "Effects Of Market Segmentation On The Sales Turnover Of Textile Fashion Industry (A Study Of Ariara International Market Aba, Abia State In Nigeria)" Repository.mouau.edu.ng (2021). Accessed 27 Dec. 2024. https://repository.mouau.edu.ng/work/view/effects-of-market-segmentation-on-the-sales-turnover-of-textile-fashion-industry-a-study-of-ariara-international-market-aba-abia-state-in-nigeria-7-2