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The study focused on Website Design and Customer Patronage of Electronic Vendors in Nigeria. The quality of website design is very important for any online store to attract customers. The...
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Inventory can be cost saving when managed strategically. It can also help an organisation improve customer service which leads to customer satisfaction and better Marketing performance....
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The main aim of this study was to examine export barriers and their effect on export performance of leather products SMEs’ in Aba, Abia State, Nigeria. The specific objectives were to;...
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The study examined how customers service affect customer patronage in First Bank of Nigeria Plc, Abia State. The researcher adopted the causal research design. All customers of the selected...
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The major objective of this study was to investigate the relationship between service recovery strategies and customers’ patronage of domestic airlines in the south-south geo-political...
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The study focused on distribution strategies and marketing performance of soft –drink manufacturing companies in South-East, Nigeria. The objectives of the study were to; examine the effect...
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The broad objective of this study was an examination of consumers’ attitude towards Nigeria made textile products in Abia State, Nigeria. The specific objectives were to: examine the effect...
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This study investigated the influence of packaging elements on consumer buying behaviour of selected fast moving consumer goods in Umuahia North L.G.A of Abia State, Nigeria. The study...
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The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect...
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Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...
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The study examined the effect of entrepreneurial orientation on business performance of small and medium scale enterprises in South East, Nigeria. Specifically, the study ascertained the...
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The main aim of this study is to determine the relevance of branding in enhancing marketing of consumers products. This was motivated by the desire to closely understand how consumer's...
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This study examines sales promotion and its roles on consumer patronage. The study focuses on how sales promotion is used to generate higher sales, increased profitability and...
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The project examines marketing communication practices in selected banks in Umuahia. Marketing communication is the life wire of any successful business. Without effective marketing...
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This research work investigated the determinants of consumer brand preference for mobile telecommunication services in Umuahia, Abia State. In developing countries like Nigeria, the mobile...
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The purpose of this research projects considers two things, first current thinking as to what product life is all about a e secondly the actical aspect which is the basis of the...
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The study examined the Performance of Nigeria Agricultural Cooperative and Rural Development by farmer Borrowers in Abia State, Nigeria in Abia State, Nigeria. Specifically, it...
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The study examines the impact of relationship marketing on the performance of banking industry in Nigeria. There is virtually no service firm that does not engage in relationship...
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The study set out to explore the effect of promotional mix on marketing performance of manufacturing firms in Nigeria (a case of PZ Cussons Plc). The problem stems from the...
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This study. analyzed in details the effect of logistics management on marketing performance of water packaging enterprises in Abia State Nigeria. The study examined the cost...
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This research on the role of electronic media in the promotion of new product in the Telecommunications market: A study of selected MTN product is a very important study for the...
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The study analyzed the perceived service quality relationship with customer retention and repurchase intention among frozen food dealer in Abia state, Nigeria. The specific objectives were...
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The research work based on the Analysis of Choice of Supermarket Among Consumers in Umuahia Metropolis in Abia State. The objectives includes: to examine consumer rating of the...
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This study focused on the Effect of Marketing Concept on Customer Satisfaction in Nigeria Financial Institution, A study of Diamond bank Nigeria Ltd. 1-ugh Profiteering and target-based...
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The study was carried out specifically to empirically ascertaining the effect of adoption of marketing concept on corporale profitability with reference to some selected firms in Aba, Abia...