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This study examines sales promotion and its roles on consumer patronage. The study focuses on how sales promotion is used to generate higher sales, increased profitability and...
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The project examines marketing communication practices in selected banks in Umuahia. Marketing communication is the life wire of any successful business. Without effective marketing...
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This research work investigated the determinants of consumer brand preference for mobile telecommunication services in Umuahia, Abia State. In developing countries like Nigeria, the mobile...
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The purpose of this research projects considers two things, first current thinking as to what product life is all about a e secondly the actical aspect which is the basis of the...
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The study examined the Performance of Nigeria Agricultural Cooperative and Rural Development by farmer Borrowers in Abia State, Nigeria in Abia State, Nigeria. Specifically, it...
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The study examines the impact of relationship marketing on the performance of banking industry in Nigeria. There is virtually no service firm that does not engage in relationship...
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The study set out to explore the effect of promotional mix on marketing performance of manufacturing firms in Nigeria (a case of PZ Cussons Plc). The problem stems from the...
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This study. analyzed in details the effect of logistics management on marketing performance of water packaging enterprises in Abia State Nigeria. The study examined the cost...
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This research on the role of electronic media in the promotion of new product in the Telecommunications market: A study of selected MTN product is a very important study for the...
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The study analyzed the perceived service quality relationship with customer retention and repurchase intention among frozen food dealer in Abia state, Nigeria. The specific objectives were...
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The research work based on the Analysis of Choice of Supermarket Among Consumers in Umuahia Metropolis in Abia State. The objectives includes: to examine consumer rating of the...
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This study focused on the Effect of Marketing Concept on Customer Satisfaction in Nigeria Financial Institution, A study of Diamond bank Nigeria Ltd. 1-ugh Profiteering and target-based...
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The study was carried out specifically to empirically ascertaining the effect of adoption of marketing concept on corporale profitability with reference to some selected firms in Aba, Abia...
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The study was On the consumer's perception and preference on locally made ladies leather bags in J4bia State. A multistage random sampling technique was used in selecting 80...
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This research work on penetration p1cing strategy a tool for effective marketing of radio services, a study of federation Radio Corporation of Nigeria, Umuahia. The objective of this...
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The main focus of this work has been an x-ray on the use of public relations strategies to fight the scourge HJV/AJDS in Abia state. A study of ABSACA. The work shows the need of...
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The study investigated on the determinants of customer satisfaction in the hospitality industry. The main objectives of the study were to; evaluate the service quality of hospitality...
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The study investigated the Effect of Marketing communication on Customer Patronage of Commercial Banks in Nigeria. With reference to Union bank plc. The objectives of the study are to...
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The actual aim of this study is to look into consumer brand loyalty and product acceptance in the marketing place. It -also seek to determine the effect of branding in product...
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Corporate social responsibility has become the central focus in examining the relationship between business organizations and the society. This study was carried out to empirically examine...
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The study analyzed the importance of salesforce motivation and compensation in mobile phone service market in Nigeria focusing in Umuahia South and North LGA ofAbia State, Nigeria. A...
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The study examined the adoption of marketing concept in the customer service in the developing economy of the adoption of Nigeria. The spec jflc objectives were as follows: to determine...
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This study was conducted to evaluate for efficiency motivation and compensation plans on sales force performance in 7up bottling company, Aba.Sales force are not always active and...
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This research work focus on green marketing and social marketing, a comparative evaluation, study of Umuahia business environment. The employees and consumers formed the population...
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This study was initiated to assess the impact of road transportation services on the marketing of cocoa product in lkwuano Local Government Area, Abia state Nigeria. The aim of the study...