ABSTRACT

This research work is mainly on the marketing of communication services in 'Public Televisions in Nigeria with special emphasis to Nigeria television Authority ! Channel 9 Calabar. The data needed for this study was collected from employees I of the station and respondents from Calabar in Cross River State. The objective l was to find out how this channel is reaching its numerous customers with adequate i and reliable information at their door post around and all over the world. Also to I determine the amount of satisfaction customers derive from the present state of i communication services by the channel. The research methodology employed was l questionnaire and observations of how communications services are marketed to !reach its numerous customers. Also Desk research was employed and most of the 'vital information was collected from both primary and secondary sources of data icollection. The use of statistical models and chi-square was used to test the Jhypothesis because the population used was definite. From the analysis of the data lobtained it was discovered that Nigeria television Authority Channel 9 Calabar has a very vast area of coverage and that the quality of their services is meeting the needs and demands of their numerous customers. With the observations made by the research, it was recommended that the Nigerian Television authority channel 9 Calabar should maintain their high quality of services and also adopt modern marketing of their communication services through the internet, increasing in their corporate social responsibility to customers and continue to be customer oriented by paying attention to customers complain when there is any so that they will be increased efficiency in their marketing of communication services.