Impact Of Physical Distribution On Customer Satisfaction: Study Of Seven-Up Bottling Company Aba, Abia State.
ABSTRACT
This study is a research work on the Impact of
Physical Distribution in Customer satisfaction. It is aimed at understanding
how physical distribution contributes to customer satisfaction. Physical
Distribution is very important when we understand that customers are always
demanding quick and ever-ready delivery of goods and services. Hence, it is
important to create better product and service offerings through physical
distribution. Chapter one deals with the identification of problems that the
research study tends to find solutions to, chapter two deals with the review of
related literature, chapter three deals with the procedures adopted in studying
the research problem. The case under study is Seven-up Bottling Company Aba
with Aba as the area of study. The field survey method was employed with the
use of questionnaires. Chapter four deals on the analysis of data, the
chi-square statistics was used in testing three hypotheses, the result
indicates that Just-in-time and inventory management contributes to customer
satisfaction; also, the application of physical distribution contributes to
customer satisfaction. Conclusively, chapter five deals with summary of
findings, recommendations and conclusions. The researcher recommends that
companies should improve on their physical distribution activities as it is
paramount to j ensuring customer satisfaction.
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ALOZIE-UWA, A (2022). Impact Of Physical Distribution On Customer Satisfaction: Study Of Seven-Up Bottling Company Aba, Abia State.. Repository.mouau.edu.ng: Retrieved Apr 19, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-on-customer-satisfaction-study-of-seven-up-bottling-company-aba-abia-state-7-2
ALOZIE-UWA, ALOZIE-UWA. "Impact Of Physical Distribution On Customer Satisfaction: Study Of Seven-Up Bottling Company Aba, Abia State." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Nov. 2022, https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-on-customer-satisfaction-study-of-seven-up-bottling-company-aba-abia-state-7-2. Accessed 19 Apr. 2024.
ALOZIE-UWA, ALOZIE-UWA. "Impact Of Physical Distribution On Customer Satisfaction: Study Of Seven-Up Bottling Company Aba, Abia State.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Nov. 2022. Web. 19 Apr. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-on-customer-satisfaction-study-of-seven-up-bottling-company-aba-abia-state-7-2 >.
ALOZIE-UWA, ALOZIE-UWA. "Impact Of Physical Distribution On Customer Satisfaction: Study Of Seven-Up Bottling Company Aba, Abia State." Repository.mouau.edu.ng (2022). Accessed 19 Apr. 2024. https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-on-customer-satisfaction-study-of-seven-up-bottling-company-aba-abia-state-7-2