Impact Of Physical Distribution On Customer Satisfaction: Study Of Seven-Up Bottling Company Aba, Abia State.

ABSTRACT

 This study is a research work on the Impact of Physical Distribution in Customer satisfaction. It is aimed at understanding how physical distribution contributes to customer satisfaction. Physical Distribution is very important when we understand that customers are always demanding quick and ever-ready delivery of goods and services. Hence, it is important to create better product and service offerings through physical distribution. Chapter one deals with the identification of problems that the research study tends to find solutions to, chapter two deals with the review of related literature, chapter three deals with the procedures adopted in studying the research problem. The case under study is Seven-up Bottling Company Aba with Aba as the area of study. The field survey method was employed with the use of questionnaires. Chapter four deals on the analysis of data, the chi-square statistics was used in testing three hypotheses, the result indicates that Just-in-time and inventory management contributes to customer satisfaction; also, the application of physical distribution contributes to customer satisfaction. Conclusively, chapter five deals with summary of findings, recommendations and conclusions. The researcher recommends that companies should improve on their physical distribution activities as it is paramount to j ensuring customer satisfaction.