Effect Of Sales Promotion On The Performance Of Champion Brewery Uyo, Akwa Ibom State, Nigeria
ABSTRACT
The study
investigated on the effect of sales promotion on the performance of Champion
brewery. The objective of the study are to ascertain the effect of sales
promotion on shareholders return on investment and to determine the effect of
sales promotion on sales volume of the company. To achieve the objectives of
the study, survey research design was adopted. A total of 154 questionnaires
were administered to the respondents of which 135 were completely tilled and
returned which represent 88% of the administered questionnaire. The researcher
adopted both primary and secondary data in getting the required information. In
testing the hypothesis simple regression Analysis was used. The findings
revealed that Sales promotion have a significant influence on shareholders
return on investment. The findings also revealed that sales promotion have a
significant influence on market share of the company. The researcher recommends
that manufacturing organizations should engage always in more promotional mix
strategies, and also tend to be creative to consumers; this in turn would
enhance and boost sales revenue.
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JOHN, E (2022). Effect Of Sales Promotion On The Performance Of Champion Brewery Uyo, Akwa Ibom State, Nigeria. Repository.mouau.edu.ng: Retrieved Apr 26, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-performance-of-champion-brewery-uyo-akwa-ibom-state-nigeria-7-2
EDEM, JOHN. "Effect Of Sales Promotion On The Performance Of Champion Brewery Uyo, Akwa Ibom State, Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 18 Nov. 2022, https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-performance-of-champion-brewery-uyo-akwa-ibom-state-nigeria-7-2. Accessed 26 Apr. 2024.
EDEM, JOHN. "Effect Of Sales Promotion On The Performance Of Champion Brewery Uyo, Akwa Ibom State, Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 18 Nov. 2022. Web. 26 Apr. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-performance-of-champion-brewery-uyo-akwa-ibom-state-nigeria-7-2 >.
EDEM, JOHN. "Effect Of Sales Promotion On The Performance Of Champion Brewery Uyo, Akwa Ibom State, Nigeria" Repository.mouau.edu.ng (2022). Accessed 26 Apr. 2024. https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-performance-of-champion-brewery-uyo-akwa-ibom-state-nigeria-7-2