Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State

JONATHAN JULIET CHINWENDU | 76 pages (10653 words) | Projects

ABSTRACT

The study is on advertising and consumer purchase behavior on locally made foot wears. The objective of the study is to examine the relationship between advertising and consumer behavior of locally' made foot wears in Portharcourt, Rivers State. The study adopted primary and secondary sources to collect data. The instrument for the primary data collection is questionnaire while secondary data consist of literatures such as magazines, textbooks, newspapers and professional journals. The total population used is sixty (60) which is made up of various dealers and a sample size of 52 respondents selected from the study population using the Yara Yemen's formula. The study found out that there is positive significant effect on the influence of consumer purchase behaviour in Port-harcourt. Secondly there is no significant relationship between advertising medium and consumer awareness of locally made foot wears in Port-harcourt. The study recommended effective advertising strategies, proper research on consumer purchase behaviours, effective marketing mix analysis. The study enriches management science research particularly on advertising strategies and consumer purchase behaviours on locally made foot wears in Nigeria

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APA

JONATHAN, C (2022). Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State. Repository.mouau.edu.ng: Retrieved Feb 01, 2023, from https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2

MLA 8th

CHINWENDU, JONATHAN. "Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 18 Nov. 2022, https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2. Accessed 01 Feb. 2023.

MLA7

CHINWENDU, JONATHAN. "Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 18 Nov. 2022. Web. 01 Feb. 2023. < https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2 >.

Chicago

CHINWENDU, JONATHAN. "Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State" Repository.mouau.edu.ng (2022). Accessed 01 Feb. 2023. https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2

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