Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State
ABSTRACT
The study is on
advertising and consumer purchase behavior on locally made foot wears. The
objective of the study is to examine the relationship between advertising and
consumer behavior of locally' made foot wears in Portharcourt, Rivers State.
The study adopted primary and secondary sources to collect data. The instrument
for the primary data collection is questionnaire while secondary data consist
of literatures such as magazines, textbooks, newspapers and professional
journals. The total population used is sixty (60) which is made up of various
dealers and a sample size of 52 respondents selected from the study population
using the Yara Yemen's formula. The study found out that there is positive
significant effect on the influence of consumer purchase behaviour in
Port-harcourt. Secondly there is no significant relationship between
advertising medium and consumer awareness of locally made foot wears in
Port-harcourt. The study recommended effective advertising strategies, proper
research on consumer purchase behaviours, effective marketing mix analysis. The
study enriches management science research particularly on advertising
strategies and consumer purchase behaviours on locally made foot wears in
Nigeria
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JONATHAN, C (2022). Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State. Repository.mouau.edu.ng: Retrieved Apr 27, 2024, from https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2
CHINWENDU, JONATHAN. "Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 18 Nov. 2022, https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2. Accessed 27 Apr. 2024.
CHINWENDU, JONATHAN. "Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 18 Nov. 2022. Web. 27 Apr. 2024. < https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2 >.
CHINWENDU, JONATHAN. "Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State" Repository.mouau.edu.ng (2022). Accessed 27 Apr. 2024. https://repository.mouau.edu.ng/work/view/advertising-and-consumer-purchase-behaviour-of-locally-made-footwears-in-port-harcourt-rivers-state-7-2