Cardinal Issues In Product Package Research And Their Impact On Consumer Loyalty ( A Study Of Nigeria Breweries Plc)
ABSTRACT
The general objective
of this study is to determine the effect of product packaging of selected
companies in the food and beverage industry in Nigeria. On this objective, a
survey method was adopted by using questionnaire to obtain responses from
sample of 200 consumers of Nigeria Breweries product selected by convenience
random sampling method. Objective one (I} and two (2) were analysed with 't'
test, objective four (4) was analysed by analysis of variance (ANOVA). Rank
order correlation coefficient was used to analyse the hypotheses formulated for
the study. The findings reveals that product attractiveness does not reasonably
influence nor encourage consumer loyalty. The researcher has therefore;
recommended that firms should research to know governmental policies affecting
packaging so as to abide by it, meet up international packaging standard in
order to get optimum benefit of quality packaging .
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IROH, I (2022). Cardinal Issues In Product Package Research And Their Impact On Consumer Loyalty ( A Study Of Nigeria Breweries Plc). Repository.mouau.edu.ng: Retrieved Apr 20, 2024, from https://repository.mouau.edu.ng/work/view/cardinal-issues-in-product-package-research-and-their-impact-on-consumer-loyalty-a-study-of-nigeria-breweries-plc-7-2
IROH, IROH. "Cardinal Issues In Product Package Research And Their Impact On Consumer Loyalty ( A Study Of Nigeria Breweries Plc)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Nov. 2022, https://repository.mouau.edu.ng/work/view/cardinal-issues-in-product-package-research-and-their-impact-on-consumer-loyalty-a-study-of-nigeria-breweries-plc-7-2. Accessed 20 Apr. 2024.
IROH, IROH. "Cardinal Issues In Product Package Research And Their Impact On Consumer Loyalty ( A Study Of Nigeria Breweries Plc)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Nov. 2022. Web. 20 Apr. 2024. < https://repository.mouau.edu.ng/work/view/cardinal-issues-in-product-package-research-and-their-impact-on-consumer-loyalty-a-study-of-nigeria-breweries-plc-7-2 >.
IROH, IROH. "Cardinal Issues In Product Package Research And Their Impact On Consumer Loyalty ( A Study Of Nigeria Breweries Plc)" Repository.mouau.edu.ng (2022). Accessed 20 Apr. 2024. https://repository.mouau.edu.ng/work/view/cardinal-issues-in-product-package-research-and-their-impact-on-consumer-loyalty-a-study-of-nigeria-breweries-plc-7-2