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This work determined the effect of competitive strategies on the marketing performance of selected Small and Medium Scale Enterprises (SMEs) in Abia and Imo States, Nigeria. The study...
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This study was on port concession and the quality of service delivery in Nigerian ports, with Apapa and Rivers ports as the focus. The survey research design was used. The respondents of...
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The study determines the effect of package on consumer’s patronage of selected Procter & Gamble consumer products in Abia state. Data were collected from 390 respondents of P&G...
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The study examined the effect of customer service quality on marketing performance of United Bank for Africa Plc and Zenith Bank Plc in Aba, Abia State. The service quality dimensions such...
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The main objective of this study was to examine the effect of packaging and branding on consumer buying behaviour of selected pasta products in Abia State, Nigeria. The specific objectives...
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The competitive landscape in the Microfinance Banking Industry has accentuated the need for effective marketing communication strategy in the marketing of bank services. The objective of...
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This study analysed the effect of sales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine the...
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In the field of marketing, market segmentation and marketing performance have continued to receive lots of attention over the past decades and have become of great importance due to...
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The study was carried out to determine the effect of customer service quality on customer patronage of banks in Rivers State. The specific objectives are to ascertain how service atmosphere...
The purpose of this study was to examine the effect of brand identity on fan loyalty using the Nigerian professional football league (NPFL) as the case study. The study also examined the...
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The study focused on the effect of product innovation on corporate performance of selected consumer goods firms in Lagos state, Nigeria, with special emphasis on 27 Quoted consumer...
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This study analysed those factors that affect customers’ acceptance of sales promotion campaigns of deposit money banks in Abia state, Nigeria. The study used the survey design and was...
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The study focused on Website Design and Customer Patronage of Electronic Vendors in Nigeria. The quality of website design is very important for any online store to attract customers. The...
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Inventory can be cost saving when managed strategically. It can also help an organisation improve customer service which leads to customer satisfaction and better Marketing performance....
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The main aim of this study was to examine export barriers and their effect on export performance of leather products SMEs’ in Aba, Abia State, Nigeria. The specific objectives were to;...
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The study examined how customers service affect customer patronage in First Bank of Nigeria Plc, Abia State. The researcher adopted the causal research design. All customers of the selected...
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The major objective of this study was to investigate the relationship between service recovery strategies and customers’ patronage of domestic airlines in the south-south geo-political...
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The study focused on distribution strategies and marketing performance of soft –drink manufacturing companies in South-East, Nigeria. The objectives of the study were to; examine the effect...
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The broad objective of this study was an examination of consumers’ attitude towards Nigeria made textile products in Abia State, Nigeria. The specific objectives were to: examine the effect...
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This study investigated the influence of packaging elements on consumer buying behaviour of selected fast moving consumer goods in Umuahia North L.G.A of Abia State, Nigeria. The study...
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The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect...
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Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...
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The study examined the effect of entrepreneurial orientation on business performance of small and medium scale enterprises in South East, Nigeria. Specifically, the study ascertained the...
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The main aim of this study is to determine the relevance of branding in enhancing marketing of consumers products. This was motivated by the desire to closely understand how consumer's...