ABSTRACT
The purpose of this study was to investigate the effect of relationship marketing on customers’ retention in Nigeria Bottlling Company, Owerri. In a bid to achieve this, the...
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This study investigated the effects of promotional strategies on penetration of life insurance products in south- east Nigeria. Specifically, the study examined the influence of four...
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The main thrust of this study was to examine the effect of service brand communications on consumer responses in the telecommunications industry in the South-South Geopolitical Zone of...
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Segmentation has become part of the policies companies employ in order to attain set objectives of the company. The study looks at the impact of segmentation on consumer satisfaction in the...
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This study is conducted with the aim of analyzing the impact of segmentation on organizational performance (A study of Nigerian Breweries Plc, Aba). The specific objectives of this study...
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Market segmentation is the marketing strategy of dividing a total heterogeneous market into relatively homogeneous market (Kotler, 2000). The essence of market segmentation is the· belief...
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This research study was focused on the evaluation of the effect of waste material recycling in green marketing activities in· the soft drink industry in Nigeria. 7up bottling company,...
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The study investigated on the .effect of customer relationship management on organizational performance. The objective of the study are to examine the effect of trust on sales volume, to...
ABSTRACT
Segmentation has become part of the policies companies employ in order to attain set objectives of the company. The study looks at the impact of segmentation on consumer satisfaction in...
ABSTRACT
This study is conducted with the aim of analyzing the impact of segmentation on organizational performance (A study of Nigerian Breweries Plc, Aba). The specific objectives of this study...
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Agricultural marketing has become one of the major ways of enhancing efficiency + in the agricultural product markets in the tropics. This motivated the researcher j to investigate...
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This research work focused on the impact of marketing practice on the performance of public utilities in iNigeria witn specmnc rerers:..., tc NIPOST, Umuahia. The objectives of the study...
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This research work investigated branding, packaging and labeling as a competitive tool in marketing of consumer goods in Aba. The complexities and intensive competition in promotion among...
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This research evaluates the strength and weakness of ICT on Nigeria money deposit bank. ICT has taken a centre stage in almost every aspect in human endeavour, banking inclusive. The...
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The study focused on ascertaining the determinants of customer's satisfaction and patronage in selected money deposit banks in Umuahia, Abia State, Nigeria. As such, specific...
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The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The...
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Transportation is popularly referred to as an engine to every nation's economy. But, in spite of the importance of transportation, the request for a good transport system remains an...
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This work studies the effect of sales force motivation on sales performance of industrial product. The objectives of this research work were to determine how sales force motivation...
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The purpose of the study was to establish the effect of e-marketing on the objectives which included: to establish the relationship between e-marketing and sales volume in MTN, Umuahia...
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This research work is designed to examine consumer motivation as a key strategy, in the purchase of consumer goods and services. The research revealed the attitude of consumers...
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A study with title "customer service delivery" A key to sustainable patronage and market share in new generation banks in Abia state was carried using three banks, Diamond Bank Pie. Zenith...
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The major objective of this study is to access the economics of palm oil market in Abia state, Nigeria. However, the specific objectives are to: identify the socio-economic characteristics...
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Satisfaction is the customer's evaluation of a product or service in terms of whether that product or service has met their needs and expectations. Happy and satisfied customers...
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This study alms at finding out the effect of product innovation on the growth of Nigerian Breweries PIc Aba, Abia State. To achieve this, a cross section of firms staff was sampled...