Abstract
The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The...
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Transportation is popularly referred to as an engine to every nation's economy. But, in spite of the importance of transportation, the request for a good transport system remains an...
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This work studies the effect of sales force motivation on sales performance of industrial product. The objectives of this research work were to determine how sales force motivation...
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The purpose of the study was to establish the effect of e-marketing on the objectives which included: to establish the relationship between e-marketing and sales volume in MTN, Umuahia...
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This research work is designed to examine consumer motivation as a key strategy, in the purchase of consumer goods and services. The research revealed the attitude of consumers...
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A study with title "customer service delivery" A key to sustainable patronage and market share in new generation banks in Abia state was carried using three banks, Diamond Bank Pie. Zenith...
ABSTRACT
The major objective of this study is to access the economics of palm oil market in Abia state, Nigeria. However, the specific objectives are to: identify the socio-economic characteristics...
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Satisfaction is the customer's evaluation of a product or service in terms of whether that product or service has met their needs and expectations. Happy and satisfied customers...
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This study alms at finding out the effect of product innovation on the growth of Nigerian Breweries PIc Aba, Abia State. To achieve this, a cross section of firms staff was sampled...
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The study is an x-ray of the effect of strategic marketing on organizational goals. For the fact that every research work must be rooted in a case, the work chooses to study UNILEVER PLC...
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This research work is an effort to examine the processes and impact of product planning and development in deregulated market economy 'with special references to Unilever Plc...
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The study concentrated on comparative analysis of exhibition and trade fairs as marketing tools, a study of MTN Nigeria limited. The main objectives of the study are to critically examine...
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This research work tends to examine the "Evaluation Of Consumer Preference Among Star And 33° Larger Beer Consumers In Abia State. The main objective of the study was to determine the...
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The research centered on the factors affecting pricing policy of some selected supermarkets in Owerri metropolis of Imo state, Nigeria. The data required for the study use mainly collected...
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The research is a critical analysis of service quality and customer retention in obudu cattle ranch. The need for service companies to understand service quality as one of the most...
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The study examined the effect of physical facilities on marketing performance of selected tourism firms (sites) in the South-East and South-South zones of Nigeria. Despite the...
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In this study, we examined factors that may affect the marketing performance of rice farmers’ cooperative members in Enugu and Ebonyi State in Nigeria. Specifically the study examined the...
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The broad aim of the study was to ascertain the effect of green logistics practices on the marketing performance of selected transport firms in South-South, Nigeria. Specifically, the...
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This study investigated the effects of product innovation and market performance using PZ Cussons Nigeria Plc as a study. The major objective of the study was to determine the effect(s)...
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This work focused on the Influence of Loyalty Programs on Retention of Visafone Customers in Umuahia. In order to carry out this work, both primary and secondary data were used. Primary is...
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The main objective of the study was to determine the effect of packaging on consumer buying decision. The study sought to determine the effect of packaging reuse, protection function and...
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This work determined the effect of competitive strategies on the marketing performance of selected Small and Medium Scale Enterprises (SMEs) in Abia and Imo States, Nigeria. The study...
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This study was on port concession and the quality of service delivery in Nigerian ports, with Apapa and Rivers ports as the focus. The survey research design was used. The respondents of...
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The study determines the effect of package on consumer’s patronage of selected Procter & Gamble consumer products in Abia state. Data were collected from 390 respondents of P&G...
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The study examined the effect of customer service quality on marketing performance of United Bank for Africa Plc and Zenith Bank Plc in Aba, Abia State. The service quality dimensions such...