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This research study was focused on the evaluation of the effect of waste material recycling in green marketing activities in· the soft drink industry in Nigeria. 7up bottling company,...
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The study investigated on the .effect of customer relationship management on organizational performance. The objective of the study are to examine the effect of trust on sales volume, to...
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Segmentation has become part of the policies companies employ in order to attain set objectives of the company. The study looks at the impact of segmentation on consumer satisfaction in...
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This study is conducted with the aim of analyzing the impact of segmentation on organizational performance (A study of Nigerian Breweries Plc, Aba). The specific objectives of this study...
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Agricultural marketing has become one of the major ways of enhancing efficiency + in the agricultural product markets in the tropics. This motivated the researcher j to investigate...
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This research work focused on the impact of marketing practice on the performance of public utilities in iNigeria witn specmnc rerers:..., tc NIPOST, Umuahia. The objectives of the study...
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This research work investigated branding, packaging and labeling as a competitive tool in marketing of consumer goods in Aba. The complexities and intensive competition in promotion among...
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This research evaluates the strength and weakness of ICT on Nigeria money deposit bank. ICT has taken a centre stage in almost every aspect in human endeavour, banking inclusive. The...
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The study focused on ascertaining the determinants of customer's satisfaction and patronage in selected money deposit banks in Umuahia, Abia State, Nigeria. As such, specific...
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The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The...
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Transportation is popularly referred to as an engine to every nation's economy. But, in spite of the importance of transportation, the request for a good transport system remains an...
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This work studies the effect of sales force motivation on sales performance of industrial product. The objectives of this research work were to determine how sales force motivation...
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The purpose of the study was to establish the effect of e-marketing on the objectives which included: to establish the relationship between e-marketing and sales volume in MTN, Umuahia...
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This research work is designed to examine consumer motivation as a key strategy, in the purchase of consumer goods and services. The research revealed the attitude of consumers...
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A study with title "customer service delivery" A key to sustainable patronage and market share in new generation banks in Abia state was carried using three banks, Diamond Bank Pie. Zenith...
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The major objective of this study is to access the economics of palm oil market in Abia state, Nigeria. However, the specific objectives are to: identify the socio-economic characteristics...
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Satisfaction is the customer's evaluation of a product or service in terms of whether that product or service has met their needs and expectations. Happy and satisfied customers...
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This study alms at finding out the effect of product innovation on the growth of Nigerian Breweries PIc Aba, Abia State. To achieve this, a cross section of firms staff was sampled...
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The study is an x-ray of the effect of strategic marketing on organizational goals. For the fact that every research work must be rooted in a case, the work chooses to study UNILEVER PLC...
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This research work is an effort to examine the processes and impact of product planning and development in deregulated market economy 'with special references to Unilever Plc...
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The study concentrated on comparative analysis of exhibition and trade fairs as marketing tools, a study of MTN Nigeria limited. The main objectives of the study are to critically examine...
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This research work tends to examine the "Evaluation Of Consumer Preference Among Star And 33° Larger Beer Consumers In Abia State. The main objective of the study was to determine the...
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The research centered on the factors affecting pricing policy of some selected supermarkets in Owerri metropolis of Imo state, Nigeria. The data required for the study use mainly collected...
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The research is a critical analysis of service quality and customer retention in obudu cattle ranch. The need for service companies to understand service quality as one of the most...