Effect Of Advertisement On Consumer Purchasing Decision Behaviour Towards Toyota Brands In Umuahia Metropolis:- Uche, Onyedekachi K
ABSTRACT
Of all the marketing weapons,
advertising has leading impacts on the viewer’s mind, as its exposure is much
more effective Katke (2007): Marketing mix has four elements which are product,
price, place and promotion Uturu (1998). Advertising is a component of
promotional mix, which is used to create awareness about products and services
for influencing purchase decisions. Marketers use these types of tools for
communication' purposes. Advertisement evolved in the ancient times. Different
societies used different types of symbols for the promotion of the products and
services for attracting consumers Uturu (1998)
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ONYEDEKACHI, K (2025). Effect Of Advertisement On Consumer Purchasing Decision Behaviour Towards Toyota Brands In Umuahia Metropolis:- Uche, Onyedekachi K. Repository.mouau.edu.ng: Retrieved Sep 16, 2025, from https://repository.mouau.edu.ng/work/view/effect-of-advertisement-on-consumer-purchasing-decision-behaviour-towards-toyota-brands-in-umuahia-metropolis-uche-onyedekachi-k-7-2
KENNETH, ONYEDEKACHI. "Effect Of Advertisement On Consumer Purchasing Decision Behaviour Towards Toyota Brands In Umuahia Metropolis:- Uche, Onyedekachi K" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 16 Sep. 2025, https://repository.mouau.edu.ng/work/view/effect-of-advertisement-on-consumer-purchasing-decision-behaviour-towards-toyota-brands-in-umuahia-metropolis-uche-onyedekachi-k-7-2. Accessed 16 Sep. 2025.
KENNETH, ONYEDEKACHI. "Effect Of Advertisement On Consumer Purchasing Decision Behaviour Towards Toyota Brands In Umuahia Metropolis:- Uche, Onyedekachi K". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 16 Sep. 2025. Web. 16 Sep. 2025. < https://repository.mouau.edu.ng/work/view/effect-of-advertisement-on-consumer-purchasing-decision-behaviour-towards-toyota-brands-in-umuahia-metropolis-uche-onyedekachi-k-7-2 >.
KENNETH, ONYEDEKACHI. "Effect Of Advertisement On Consumer Purchasing Decision Behaviour Towards Toyota Brands In Umuahia Metropolis:- Uche, Onyedekachi K" Repository.mouau.edu.ng (2025). Accessed 16 Sep. 2025. https://repository.mouau.edu.ng/work/view/effect-of-advertisement-on-consumer-purchasing-decision-behaviour-towards-toyota-brands-in-umuahia-metropolis-uche-onyedekachi-k-7-2