Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance)
ABSTRACT
The heart of marketing concept is that the
wants and needs of the consumers fonn the basis for all activities of the
business finn. The satisfaction of these wants and needs provide the rationale
for the t ms existence4 and the degree to which they are satisfied, provides in
fonna,:on as to the efficiency of the way in which the firm is managed.This
study was therefore carried out in order to analyze and evaluate the industrial
and General Insurance company Limited, Enugu branch.Data were obtained from both
primary and secondary source and the collected data were presented and analyzed
with tables, figures and percentages. After the data had been processed, the
following findings and recommendations were made. The findings are as follows:
-that the branch undertakes marketing research product development. -that the
relationship between the branch and the policy holders is /are cordial. -the
branch lacks adequate car park and needs to do much in her advertising
programmes. The following recommendations were made: -that the branch manager
should maintain effective leadership. -the staff should be regular trained in
the aspect of salesmanship -the branch should have spacious car space for her
policy holders more 'unds for promotion of their services
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MICHAEL, U (2023). Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance). Repository.mouau.edu.ng: Retrieved Apr 29, 2024, from https://repository.mouau.edu.ng/work/view/application-of-marketing-concept-in-the-insurance-industry-a-case-study-of-igi-industrial-general-insurance-7-2
UNIVERSITY, MICHAEL. "Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 07 Jul. 2023, https://repository.mouau.edu.ng/work/view/application-of-marketing-concept-in-the-insurance-industry-a-case-study-of-igi-industrial-general-insurance-7-2. Accessed 29 Apr. 2024.
UNIVERSITY, MICHAEL. "Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 07 Jul. 2023. Web. 29 Apr. 2024. < https://repository.mouau.edu.ng/work/view/application-of-marketing-concept-in-the-insurance-industry-a-case-study-of-igi-industrial-general-insurance-7-2 >.
UNIVERSITY, MICHAEL. "Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance)" Repository.mouau.edu.ng (2023). Accessed 29 Apr. 2024. https://repository.mouau.edu.ng/work/view/application-of-marketing-concept-in-the-insurance-industry-a-case-study-of-igi-industrial-general-insurance-7-2