International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U
ABSTRACT
This study examines the effect of
international marketing entry strategies using (exporting, franchising, joint
venture and partnership) as dimensions and export performance (export sales
growth and export profitability growth) as indices. The population of the study
consists of all quoted agricultural firm in the Nigerian Stock Exchange with
exception of ELLAK LAKE, from where a sample size of 282 was determine using
Krejoice and Morgan table. Survey research method was applied using structured
questionnaire and 5-point Likert Scale was adopted for this study. The
statistical tool used in analyzing data was the simple regression analysis to
show the strength of each variable. The results shows that partnership strategy
have significant effect on export performance. The study concluded that using
more entry strategies can help increase export performance. The study recommend
that the listed firms should strengthen their own research & development
institution as a means of seeking for the best entry choice and the firm’s
management to evaluate the factors to consider when choosing an entry strategy
thoroughly so as to make sure they know the market very well and that the
management to evaluate the factor influencing the choice of market entry modes.
This is to ensure that they choose the best mode.
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ANIETIE, U (2024). International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U. Repository.mouau.edu.ng: Retrieved May 03, 2024, from https://repository.mouau.edu.ng/work/view/international-market-entry-strategy-and-export-performance-of-quoted-agricultural-firms-in-nigeria-benson-anietie-u-7-2
U, ANIETIE. "International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 23 Apr. 2024, https://repository.mouau.edu.ng/work/view/international-market-entry-strategy-and-export-performance-of-quoted-agricultural-firms-in-nigeria-benson-anietie-u-7-2. Accessed 03 May. 2024.
U, ANIETIE. "International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 23 Apr. 2024. Web. 03 May. 2024. < https://repository.mouau.edu.ng/work/view/international-market-entry-strategy-and-export-performance-of-quoted-agricultural-firms-in-nigeria-benson-anietie-u-7-2 >.
U, ANIETIE. "International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U" Repository.mouau.edu.ng (2024). Accessed 03 May. 2024. https://repository.mouau.edu.ng/work/view/international-market-entry-strategy-and-export-performance-of-quoted-agricultural-firms-in-nigeria-benson-anietie-u-7-2