ABSTRACT

The study investigated the effect of packaging on consumer preference for noodles in Umuahia. The objectives of the study are; to examine the effect of packaging name on consumer preference for noodles, to examine the effect of packaging size on consumer preference for noodles and to examine the effect of packaging colour on consumer preference for noodles. To achieve the objectives of the study, correlational research design was adopted. The researcher adopted primary data in getting the required information. Out of 399 questionnaires issued to the respondents, 270 representing 67% were carefully filled and returned. In testing the hypothesis, Ordinary Least Square Regression Techniques was used. The major findings reviewed that Packaging name has a significant effect on consumer preference for noodles. The findings further reviewed that packaging size has a significant effect on consumer preference for noodles. The findings also reviewed that packaging colour has a significant effect on consumer preference for noodles. The researcher also recommends that marketing and business should be pay the proper attention toward the good packaging. The researcher recommends that marketers of an industry should not consider the packaging as the solely factor for the success of any product, therefore, they should also take up other important factors of the marketing while they are launching new products or revitalize old products.