The Role Of Product Innovation As An Effective Strategy In A Competitive Market (A Study Of Unilever Nigeria Plc, Aba)
ABSTRACT
The topic of this study is the role of product
innovation as an effective strategy in a competitive market. The source of the
data were use are primary and secondary sources. Primary data were.: collected
from original sources from a sample size of 75 made up of 50 from the Unilever
Management and 25 distributors was chosen. This was draw from a population of
57 and 27r from the management and distributors respectively with the yaro
yamen's formula for determining sample sizes. The method of data analysis are
those who response were analysis through contingency tables by putting response
in frequencies and percentages. From the findings and test of hypothesis, it
was confined that in the long run consumers preferred product innovation as
corporate marketing strategies. It was also revealed that the company made·
more sale and profits following full scale product innovation of the products
recommended the company should consider different aspects of product innovation
and choose the aspect that will yield the best result in terms of customer
satisfaction and profitability to the company.
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KORIE, E (2022). The Role Of Product Innovation As An Effective Strategy In A Competitive Market (A Study Of Unilever Nigeria Plc, Aba). Repository.mouau.edu.ng: Retrieved Jul 27, 2024, from https://repository.mouau.edu.ng/work/view/the-role-of-product-innovation-as-an-effective-strategy-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2
ESTHER, KORIE. "The Role Of Product Innovation As An Effective Strategy In A Competitive Market (A Study Of Unilever Nigeria Plc, Aba)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Nov. 2022, https://repository.mouau.edu.ng/work/view/the-role-of-product-innovation-as-an-effective-strategy-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2. Accessed 27 Jul. 2024.
ESTHER, KORIE. "The Role Of Product Innovation As An Effective Strategy In A Competitive Market (A Study Of Unilever Nigeria Plc, Aba)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Nov. 2022. Web. 27 Jul. 2024. < https://repository.mouau.edu.ng/work/view/the-role-of-product-innovation-as-an-effective-strategy-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2 >.
ESTHER, KORIE. "The Role Of Product Innovation As An Effective Strategy In A Competitive Market (A Study Of Unilever Nigeria Plc, Aba)" Repository.mouau.edu.ng (2022). Accessed 27 Jul. 2024. https://repository.mouau.edu.ng/work/view/the-role-of-product-innovation-as-an-effective-strategy-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2