ABSTRACT
This research work is mainly on the Influence of festive and non-festive season promotional activities on consumer's buying behaviour in Abia State Nigeria. The specific objective of the...
ABSTRACT
The study investigated on the evaluation of the marketing efficiency of palm oil production in Imo state. The objective of the study are to determine the factors that influence marketing...
ABSTRACT
The study was an extension research on analysis of purchase behavior of' advertised and non advertised products among consumers in the non alcoholic drinks market in Abia state. The...
ABSTRACT
The study was an extensive research on the effect of market potential measurement on the market performance of food retailers in Abia State. The objective of the study were to...
ABSTRACT
The study investigated the Effect of Advertising on the Purchase of Noodles in Abia state. The objectives of the study are to examine how advertising affects consumption of indomie...
ABSTRACT
The study analyzed the socio-economic determinant on consumer choice on hair cream brands among household in Abia state, Nigeria. Five (5) research questions were formulated to guide...
ABSTRACT
The study attempts to evaluate marketing problems and prospects of made in Nigeria shoes. The study takes cognizance of marketing mix variables (4p's), advertising strategy adopted...
ABSTRACT
This study was carried out to ascertain the evaluation of distribution strategies in the marketing of soft drinks in Enugu. Primary and secondary data obtained from administration •of...
ABSTRACT
This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba. One of the major problems addressed was due to the...
ABSTRACT
The practice of celebrity endorsement. has proliferated overtime. Nowadays it has become a multi-million industry. Marketers use celebrity endorsers to influence the purchase decision of...
ABSTRACT
The research focus on the gap that exist in the level of customers brand preference and loyalty toward beer consumption. Consumer preference is seen as how customers select goods and...
ABSTRACT
Motivation deficit urges, aspiration drives and need of human beings wish tends to direct control and describe a particular behavior individual or group of individual. A question of what...
ABSTRACT
This study investigated the impact of marketing communication in enhancing the performance of Guarantee Bank Trust and Ecobank. Among the main findings of the study are that the...
ABSTRACT
Over the years, the Nigerian drug consumers have been exposed to lowquality, adulterated or fake drugs which they innocently consumed as genuine drugs. Iliis situation has led to physical...
ABSTRACT
Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers' better design marketing...
ABSRACT
The study focused on the socio-economic determinant of profitability in cassava processing into garri in Umuahia south Local Government Area. The objectives of the study were to examine the...
ABSTRACT
Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of...
ABSTRACT
This study has analyzed the factors affecting distribution and sales of dried fish in Abia State using selected markets; Umuahia main market (Umuahia North L.G.A) and Ndi-Oru market...
ABSTRACT
The study had examined the effect of 'strategic marketing planning on enhancing effective customer delivery in Ecobank Nigeria Plc. In the course of the study, it was hypothesized that the...
ABSTRACT
The performance of marketing functions basically marring consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing...
ABSTRACT
For the researcher to grasp the full significance of the subject matter, intricacies has been curtailed using the appropriate techniques to attain the objectives; however, every societies...
ABSTRACT
The study examined the patterns o [savings and investment among one hundred and twenty agribusiness producing Cairn firm operators in Abia slate. 'lime agribusiness farni firms in...
ABSTRACT
The study access the efficiency measurement of plantain in Abia State. The objectives includes: to evaluate the losses incurred during sales whether as a result of lack of storage...
ABSTRACT
work investigated brand preference among beer in Umuahia Metropolis. A self-rated interview and observation were used facilitate the research work and also as This research consumers of...
ABSTRACT
The study focuses on customer services and the marketing performance of deposit money banks in South East Nigeria. The broad objective of the study was to examine the effect of...