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The study was On the consumer's perception and preference on locally made ladies leather bags in J4bia State. A multistage random sampling technique was used in selecting 80...
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This research work on penetration p1cing strategy a tool for effective marketing of radio services, a study of federation Radio Corporation of Nigeria, Umuahia. The objective of this...
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The main focus of this work has been an x-ray on the use of public relations strategies to fight the scourge HJV/AJDS in Abia state. A study of ABSACA. The work shows the need of...
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The study investigated on the determinants of customer satisfaction in the hospitality industry. The main objectives of the study were to; evaluate the service quality of hospitality...
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The study investigated the Effect of Marketing communication on Customer Patronage of Commercial Banks in Nigeria. With reference to Union bank plc. The objectives of the study are to...
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The actual aim of this study is to look into consumer brand loyalty and product acceptance in the marketing place. It -also seek to determine the effect of branding in product...
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Corporate social responsibility has become the central focus in examining the relationship between business organizations and the society. This study was carried out to empirically examine...
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The study analyzed the importance of salesforce motivation and compensation in mobile phone service market in Nigeria focusing in Umuahia South and North LGA ofAbia State, Nigeria. A...
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The study examined the adoption of marketing concept in the customer service in the developing economy of the adoption of Nigeria. The spec jflc objectives were as follows: to determine...
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This study was conducted to evaluate for efficiency motivation and compensation plans on sales force performance in 7up bottling company, Aba.Sales force are not always active and...
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This research work focus on green marketing and social marketing, a comparative evaluation, study of Umuahia business environment. The employees and consumers formed the population...
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This study was initiated to assess the impact of road transportation services on the marketing of cocoa product in lkwuano Local Government Area, Abia state Nigeria. The aim of the study...
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This research work is mainly on the Influence of festive and non-festive season promotional activities on consumer's buying behaviour in Abia State Nigeria. The specific objective of the...
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The study investigated on the evaluation of the marketing efficiency of palm oil production in Imo state. The objective of the study are to determine the factors that influence marketing...
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The study was an extension research on analysis of purchase behavior of' advertised and non advertised products among consumers in the non alcoholic drinks market in Abia state. The...
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The study was an extensive research on the effect of market potential measurement on the market performance of food retailers in Abia State. The objective of the study were to...
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The study investigated the Effect of Advertising on the Purchase of Noodles in Abia state. The objectives of the study are to examine how advertising affects consumption of indomie...
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The study analyzed the socio-economic determinant on consumer choice on hair cream brands among household in Abia state, Nigeria. Five (5) research questions were formulated to guide...
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The study attempts to evaluate marketing problems and prospects of made in Nigeria shoes. The study takes cognizance of marketing mix variables (4p's), advertising strategy adopted...
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This study was carried out to ascertain the evaluation of distribution strategies in the marketing of soft drinks in Enugu. Primary and secondary data obtained from administration •of...
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This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba. One of the major problems addressed was due to the...
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The practice of celebrity endorsement. has proliferated overtime. Nowadays it has become a multi-million industry. Marketers use celebrity endorsers to influence the purchase decision of...
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The research focus on the gap that exist in the level of customers brand preference and loyalty toward beer consumption. Consumer preference is seen as how customers select goods and...
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Motivation deficit urges, aspiration drives and need of human beings wish tends to direct control and describe a particular behavior individual or group of individual. A question of what...
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This study investigated the impact of marketing communication in enhancing the performance of Guarantee Bank Trust and Ecobank. Among the main findings of the study are that the...