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Over the years, the Nigerian drug consumers have been exposed to lowquality, adulterated or fake drugs which they innocently consumed as genuine drugs. Iliis situation has led to physical...
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Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers' better design marketing...
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The study focused on the socio-economic determinant of profitability in cassava processing into garri in Umuahia south Local Government Area. The objectives of the study were to examine the...
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Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of...
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This study has analyzed the factors affecting distribution and sales of dried fish in Abia State using selected markets; Umuahia main market (Umuahia North L.G.A) and Ndi-Oru market...
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The study had examined the effect of 'strategic marketing planning on enhancing effective customer delivery in Ecobank Nigeria Plc. In the course of the study, it was hypothesized that the...
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The performance of marketing functions basically marring consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing...
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For the researcher to grasp the full significance of the subject matter, intricacies has been curtailed using the appropriate techniques to attain the objectives; however, every societies...
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The study examined the patterns o [savings and investment among one hundred and twenty agribusiness producing Cairn firm operators in Abia slate. 'lime agribusiness farni firms in...
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The study access the efficiency measurement of plantain in Abia State. The objectives includes: to evaluate the losses incurred during sales whether as a result of lack of storage...
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work investigated brand preference among beer in Umuahia Metropolis. A self-rated interview and observation were used facilitate the research work and also as This research consumers of...
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The study focuses on customer services and the marketing performance of deposit money banks in South East Nigeria. The broad objective of the study was to examine the effect of...
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This study endeavours to discover the influence of Service Quality on Customer loyalty in deposit money banks in South-South Lone of Nigeria. live dimensions of serviec quality such...
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This study analysis the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to...
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This study is on effect of sales promotion on the consumption of soft drinks in Umuahia. A study of 7up bottling company Plc Umuahia Depot. One of the problems addressed in this study was...
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As a result of complex of nature of organizations, strategic planning and control has therefore become important in order [a achieve set of organization goals. This study therefore,...
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This study examined the effect of advertising on organizational turn Over using seven up bottling company Nigeria plc as a case. study employed purposive sampling technique in the...
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This study focused on effect of selected marketing functions on corporate marketing performance of private sector firms as it pertains to power and telecommunication in Abia State,...
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This study focused on customers' behaviour towards MTN promotional packages in Urnuahia North LGA, Abia State, Nigeria. The objectives of the study were to evaluate the socioeconomic...
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The study analyzed strategic innovation and marketing performance of some selected small and medium scale enterprises in Abia state. Specifically, it measured the impact of technological...
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The need for an organization to properly coordinate its marketing communication strategies to achieve a clear, consistent and competitive message about itself and its product has become...
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This research work was carried out to determine the effect of personnel motivation in the achievement of organizational goals in the Nigeria Bottling company Plc (Coca Cola), Aba. It...
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Service quality has become one of the major concerns of firms in the Telecommunication industry in the global scene, but little effort has been devoted to it in the developing countries...
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The broad objective of this study was to analyze the trend in rice production and imports in p Nigeria and identify the factors that influenced rice production and rice imports in Nigeria....
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This study examined the effect of cashless bank marketing policy on service delivery to Customers of selected banks in umuahia Metropolis, Ahi State, Nigeria. Specifically, the study...