Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)

87 pages (13116 words) | Projects

ABSTRACT

Segmentation has become part of the policies companies employ in order to attain set objectives of the company. The study looks at the impact of segmentation on consumer satisfaction in the soft drinks industry using Sevenup Bottling Company Plc. Aba as a case study with the aim of analysing the said impact on consumer satisfaction. The study employed primary method of data collection through the administration of questionnaire and personal interview. Data was also sourced through secondary sources. The data collected from the sampled respondents were presented using tables and simple percentage. Chi square was used to test the validity of the hypotheses stated in the work. The study shows that segmentation helps companies to meet the needs and wants of their target markets as well as helping sales turnover and market share increase. It was recommended that the management should always introduce courses that help in broadening the scope of workers which will be targeted towards customer's satisfaction.

 

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APA

-- (2022). Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc). Repository.mouau.edu.ng: Retrieved Feb 01, 2023, from https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2

MLA 8th

--. "Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 09 Nov. 2022, https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2. Accessed 01 Feb. 2023.

MLA7

--. "Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 09 Nov. 2022. Web. 01 Feb. 2023. < https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2 >.

Chicago

--. "Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)" Repository.mouau.edu.ng (2022). Accessed 01 Feb. 2023. https://repository.mouau.edu.ng/work/view/impact-of-segmentation-on-consumer-sa-tis-faction-in-the-soft-drinks-industry-a-study-of-7up-bottling-company-plc-7-2

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