Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State
ABSTRACT
Market
segmentation is the marketing strategy of dividing a total heterogeneous market
into relatively homogeneous market (Kotler, 2000). The essence of market segmentation
is the· belief that no single individual is exactly like the other. No single
group of-people can be a replica of the other .either by cultural, social, political,
geographical and spatio-temporal parameters". This is why different people
have different needs and demand which are different from each other; These
differences become the basis for differentiating and segmenting consumers with
distinct buying behaviour and consumption pattern.
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CHUKWUMA, F (2022). Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State. Repository.mouau.edu.ng: Retrieved Dec 22, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-on-sales-turnover-of-made-in-nigeria-goods-inaba-abia-state-7-2
F., CHUKWUMA. "Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 09 Nov. 2022, https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-on-sales-turnover-of-made-in-nigeria-goods-inaba-abia-state-7-2. Accessed 22 Dec. 2024.
F., CHUKWUMA. "Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 09 Nov. 2022. Web. 22 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-on-sales-turnover-of-made-in-nigeria-goods-inaba-abia-state-7-2 >.
F., CHUKWUMA. "Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State" Repository.mouau.edu.ng (2022). Accessed 22 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-market-segmentation-on-sales-turnover-of-made-in-nigeria-goods-inaba-abia-state-7-2