ABSTRACT
This Study focuses on oil palm processing and marketing with respect to the problems and prospect that arc involved in the oil palm industry in Nigeria. This research work is a scholarly...
ABSTRACT
Sales promotion stimulates consumer purchase and aid dealer effectiveness. The basic purposes of every organization are survival and profitability, which will depend on the rate at which...
ABSTRACT
Cocoa belong to the family of steruliacacea and gerus "theobroma" was discovered in the 811 century at the Amazon basin and later spread to other tropical areas of south and central...
ABSTRACT
This research was carried out to study the effect of sales promotion on consumers purchase behaviour, to reveal the benefits offered by exploiting sales promotional tools as instrument to...
ABSTRACT
This research work examines the effectiveness of sales force motivational techniques on sales force performance in manufacturing company. A case study of Pz Nigeria Plc. The objective of...
ABSTRACT
Consumers are regarded as kings who have the power to determine the success or otherwise of product.. The major problem is whether the consumers are still exercising this power. The...
ABSTRACT
Adding value to any product is the process of changing or transforming the product from its original state to a more valuable state. Meat which is one of the major sources of protein in...
ABSTRACT
Over the years, advertising has become a regular strategy for positioning product, services and ideas in the market. Yet an over dependence on advertising could be counter productive and...
ABSTRACT
The study examined the economics of farm gate plantain marketing in Abia State. The study aimed at determining the socio-economic characteristics, the marketing margin, and estimate the...
ABSTRACT
The study examines the impact of motivation on sales force Performance in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh economic environment and in boosting...
ABSTRACT
At various levels of daily transaction, you pay a price. Transaction can never be complete without a decider "price". To the seller, his price is the money which he receives from the...
ABSTRACT
Marketing mix influences on consumers is an important factor in planning of all marketing activities. The marketing mix consists of four controllable variables (4ps) ie (Product, Price,...
ABSTRACT
The research is essentially exploratory. The researcher tried to analyzed the export constraints and the opportunities Nigerian firm have in the ECOWAS sub-region with particular...
ABSTRACT
This work examines the service delivery in Nigerian banks: a study of Guarantee Trust Bank Plc (GTBank). A number of hypothesis were postulated, data for the study were collected through...
ABSTRACT
The aim of this study was to analysis the consumption patterns and preference switching among consumers from foreign rice to local rice in Abia State, Nigeria. Three local government areas...
ABSTRACT
The study examined buyer athtude towards made-in- Nigeria shoes whose case study was Aba in Abia State. Specifically, it focused on analyzing the soclo-demographic profile of respondents;...
ABSTRACT
The marketing of agricultural produce being at the farm where farmers plan their production to meet specific demands and market prospects agriculture, Agriculture however is great area...
ABSTRACT
This research work investigated branding, packaging and labeling as a competitive tool in marketing of consumer goods in Aba. The complexities and intensive competition iii promotion...
ABSTRACT
Agriculture is Nigeria in the 150s and 196 is contributed significantly to the Gross Domestic Product (GDP). During this period. The export sector contributed 60-70 percent of total...
ABSTRACT
This research work was carried out to find out the supply responses of staple food crops in Nigeria Agriculture from 1990-2005. The objective centered on estimating the trend of staple...
ABSTRACT
The importance of financial services is self- evident for the well being of economies as well as societies. It is not news to even the most casual observer of the financial services...
ABSTRACT
This study focused on the effect of experiential marketing on' brand equity of selected fast food restaurants in South East, Nigeria. Specifically, it examined the effect of sensory...
ABSTRACT
The research being carried out on the topic, The effect of promotions on the marketing of selected confectionery products in Nigeria covers Enugu Urban. The confectionery product basically...
ABSTRACT
This research work is designed to determine "the role of marketing concept as a tool for organizational growth" (A study of 7up Bottling Company PLC). For profitable organization in the...
ABSTRACT
Analysis of the influence of packaging techniques in the marketing of consumer goods is embarked upon by tile researcher owing to the intensive competition and distribution complexities...