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Nigeria in the last few decades has experienced a tremendous growth in the number of public and private hotels. The biggest challenges in today’s competitive business environment are...
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The research was an extensive study on the effect of packaging on the profitability of selected consumer goods in Umuahia North, Abia State. The objectives of the study were to analyze the...
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The research was on exclusive study on the effect of marketing concept practices on performance of hotel in Abia state. The objective of the study are; determine the effect of marketing...
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This research work investigated the effect of effective purchasing system on profitability of the firm. It also measures the relationship between purchasing cost and profitability and...
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Consumer's attitudes towards purchasing either foreign or local products have being a matter of debate. Therefore the objective of this study was to determine the consumer attitude towards...
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This research work investigated marketing communication on organizational performance in the banking industries. It has been noted that marketing communication elements which include...
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The study examined the effect of personal selling on the sales performance of selected cement distributors in Abia State. The specific objectives were to: identify the challenges of...
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The study examined the effects of promotional strategy on corporate sales performance of new product in beverage industries. The study was guided with the following objectives to examine...
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This research project examines the factors that militate against introduction of a new product in the market on Enugu metropolises and possible solutions. Taking cognizance on the ever...
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This study examined the consumer brand preference for vegetable oil in Abia State. It specifically focused on the factors that influence consumer preference, more so, to compare demand...
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The study analyzed the determinants of brand loyalty and brand switching of selected milk products in Abia State, Nigeria. Specifically, it examined the socio-economic characteristics at'...
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This research project undertook an in-depth study of critical impact of new product development on the share growth in the beer market; using NBL Enugu as a case study. I will look...
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This research work was centered on the impact of advertising on consumer buying behavior of a manufactured product with particular reference to seven-up Nigeria plc, aba. This topic is a...
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This study focused on the effect of price on the patronage of selected consumer goods among university students in Abia State, with reference to students in Michael Okpara University...
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The study examines consumers attitude toward the purchase and consumption of beans (vigna unguiculata) in Abia state. socio economical characteristics of respondent were analysed. 160...
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The Topic "Product innovation — A viable option in competitive saturated market, is studied to search for an improved means of satisfying the needs and wants of customers at a profit. The...
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The credence to this assertion is the of Drucker (1959,1964) in Okafor (1995) who saw marketing concept as "looking at the business through the customers eye, while Stanton (1981:10) in...
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This research work was conducted to examine effect of sales promotion on the profitability of a company. The study found out that sales promotion was considered the most effective....
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This report research study focused on the influence of product branding as a tool in achieving customer loyalty in the marketing of NBC products in Owerri, Imo State. The major objective...
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This study is on the impact of corporate identity on market performance of an organization. A study of MTN Nigeria, Port Harcourt, Rivers State. One of the problems addressed in this...
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This study attempts to evaluate the factors that influence choice of consumer goods, the study takes cognizance income and its' effect on consumer choice on convenience goods, prices of...
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The study focuses on the different levels to which small-scale businesses in the Calabar municipality carry-out advertising activities and the strategies often used by them. The purpose of...
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The Nigeria economy is developing therefore firms especially those in banking sectors emphasis on the search for improved means of satisfying the needs and wants of customers continue to...
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The nature of most consumer products makes it imperative for such products to be properly packaged. Packaging plays an important role which includes protecting a product from any sort of...