Marketing

Impact Of New Product Development On Market Share Growth In The Beer Market A Case Study Of Nigeria Breweries Ltd (NBL)

ABSTRACTS

 This research project undertook an in-depth study of critical impact of new product development on the share growth in the beer market; using NBL Enugu as a case study. I will look...

45 pages (6452 words) · Projects · 3 years ago

Impact Of Advertising On Consumer Buying Behaviour On Soft Drinks: A Study Of Seven Up Bottling Company Plc, Aba Nigeria

ABSTRACT

This research work was centered on the impact of advertising on consumer buying behavior of a manufactured product with particular reference to seven-up Nigeria plc, aba. This topic is a...

97 pages (12641 words) · Projects · 3 years ago

Effects Of Price On The Patronage Of Selected Consumer Goods Among University Students In Abia State, Nigeria

ABSTRACT

This study focused on the effect of price on the patronage of selected consumer goods among university students in Abia State, with reference to students in Michael Okpara University...

106 pages (23548 words) · Theses · 3 years ago

Analysis Of Consumers Attitude Towards Tile Ptrci1se And Consumption Of Beans (Vigna Unguiculata) In Abia State Nigeria.

ABSTRACT

The study examines consumers attitude toward the purchase and consumption of beans (vigna unguiculata) in Abia state. socio economical characteristics of respondent were analysed. 160...

50 pages (6256 words) · Projects · 3 years ago

Product Innovation — A Viable Option In Competitive Saturated Market. (A Study Frieslandfood Wanco Nigeria Plc)

ABSTRACT

The Topic "Product innovation — A viable option in competitive saturated market, is studied to search for an improved means of satisfying the needs and wants of customers at a profit. The...

72 pages (8795 words) · Projects · 3 years ago

An Appraisal Of The Impact Of Market Segmentation In Achieving Better Customer Satisfication In The Soft Drink Industry (A Case Study Of Nigerian Bottling Company Coca-Cola, Owerri Plant, Imo State

ABSTRCT

The credence to this assertion is the of Drucker (1959,1964) in Okafor (1995) who saw marketing concept as "looking at the business through the customers eye, while Stanton (1981:10) in...

103 pages (15990 words) · Projects · 3 years ago

Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West)

ABSTRACT

This research work was conducted to examine effect of sales promotion on the profitability of a company. The study found out that sales promotion was considered the most effective....

92 pages (13863 words) · Projects · 3 years ago

Product Branding As A Tool In Achieving Customer Loyalty To Nigeria Bottling Company Products

ABSTRACT

This report research study focused on the influence of product branding as a tool in achieving customer loyalty in the marketing of NBC products in Owerri, Imo State. The major objective...

77 pages (11425 words) · Projects · 3 years ago

The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State

ABSTRACT

This study is on the impact of corporate identity on market performance of an organization. A study of MTN Nigeria, Port Harcourt, Rivers State. One of the problems addressed in this...

76 pages (10523 words) · Projects · 3 years ago

Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis

ABSTRACT

This study attempts to evaluate the factors that influence choice of consumer goods, the study takes cognizance income and its' effect on consumer choice on convenience goods, prices of...

86 pages (12841 words) · Projects · 3 years ago

Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality

ABSTRACT

The study focuses on the different levels to which small-scale businesses in the Calabar municipality carry-out advertising activities and the strategies often used by them. The purpose of...

80 pages (9243 words) · Projects · 3 years ago

The Influence Of Marketing In Banking Services In Nigeria (A Study Of Intercontinental Bank Plc Aba)

ABSTRACT

The Nigeria economy is developing therefore firms especially those in banking sectors emphasis on the search for improved means of satisfying the needs and wants of customers continue to...

78 pages (11724 words) · Projects · 3 years ago

Effects Of Packaging On Consumers References For Selected Cosmetic Products In Abia State

ABSTRACT

The nature of most consumer products makes it imperative for such products to be properly packaged. Packaging plays an important role which includes protecting a product from any sort of...

75 pages (10724 words) · Projects · 3 years ago

Palm Oil Processing And Marketing: Problems Sand Prospects (A Case Of Small Holder Oil Palm Processors In Ukwa East Local Government Area, Abia State, Nigeria).

ABSTRACT

This Study focuses on oil palm processing and marketing with respect to the problems and prospect that arc involved in the oil palm industry in Nigeria. This research work is a scholarly...

69 pages (10416 words) · Projects · 3 years ago

Effect Of Sales Promotion On Sales Volume Of Detergent Product (A Case Study Of Unilever Portharcourt)

ABSTRACT

Sales promotion stimulates consumer purchase and aid dealer effectiveness. The basic purposes of every organization are survival and profitability, which will depend on the rate at which...

59 pages (8328 words) · Projects · 3 years ago

Analysis Of Consumers' Willingness To Pay For Segmented Chocolate Drinks In Abia State, Nigeria

ABSTRACT

Cocoa belong to the family of steruliacacea and gerus "theobroma" was discovered in the 811 century at the Amazon basin and later spread to other tropical areas of south and central...

38 pages (8304 words) · Projects · 3 years ago

The Effect Of Sales Promotion On Consumers Purchase Behaviour (A Case Study Of Selected Manufacturing Companies In Port harcourt)

ABSTRACT

This research was carried out to study the effect of sales promotion on consumers purchase behaviour, to reveal the benefits offered by exploiting sales promotional tools as instrument to...

68 pages (8350 words) · Projects · 3 years ago

The Effectiveness Of Salesforce Motivational Techniques On Salesforce Performance In A Manufacturing Company (A Study Of Pz Industry Plc)

ABSTRACT

This research work examines the effectiveness of sales force motivational techniques on sales force performance in manufacturing company. A case study of Pz Nigeria Plc. The objective of...

87 pages (12858 words) · Projects · 3 years ago

The Abuse Of Consumer Sovereignty

ABSTRACT

 Consumers are regarded as kings who have the power to determine the success or otherwise of product.. The major problem is whether the consumers are still exercising this power. The...

82 pages (9171 words) · Projects · 3 years ago

The Demand For Intermediate Moisture Meat Types Among Household In Umuahia North Local Government Area Of Abia State, Nigeria. (A Case Study Of Suya)

ABSTRACT

Adding value to any product is the process of changing or transforming the product from its original state to a more valuable state. Meat which is one of the major sources of protein in...

56 pages (8995 words) · Projects · 3 years ago

Appraisal Of Advertising As An Effective Tool In Sales Volume Of Detergent A Case Study Of Unilever Nigeria Plc

ABSTRACT

Over the years, advertising has become a regular strategy for positioning product, services and ideas in the market. Yet an over dependence on advertising could be counter productive and...

79 pages (12774 words) · Projects · 3 years ago

Economics Of Farm Gate Plantain Marketing In Abia State Nigeria.

ABSTRACT

The study examined the economics of farm gate plantain marketing in Abia State. The study aimed at determining the socio-economic characteristics, the marketing margin, and estimate the...

80 pages (11857 words) · Projects · 3 years ago

Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)

ABSTRACT

The study examines the impact of motivation on sales force Performance in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh economic environment and in boosting...

60 pages (7613 words) · Projects · 3 years ago

Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Brewing Industry

ABSTRACT

At various levels of daily transaction, you pay a price. Transaction can never be complete without a decider "price". To the seller, his price is the money which he receives from the...

55 pages (7526 words) · Projects · 3 years ago

Marketing Mix Variables On Consumers Brand Preference Of Tooth Paste (A Study Of Selected Supermarkets In Umuahia, Abia State)

ABSTRACT

Marketing mix influences on consumers is an important factor in planning of all marketing activities. The marketing mix consists of four controllable variables (4ps) ie (Product, Price,...

73 pages (11985 words) · Projects · 3 years ago
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