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The Topic "Product innovation — A viable option in competitive saturated market, is studied to search for an improved means of satisfying the needs and wants of customers at a profit. The...
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The credence to this assertion is the of Drucker (1959,1964) in Okafor (1995) who saw marketing concept as "looking at the business through the customers eye, while Stanton (1981:10) in...
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This research work was conducted to examine effect of sales promotion on the profitability of a company. The study found out that sales promotion was considered the most effective....
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This report research study focused on the influence of product branding as a tool in achieving customer loyalty in the marketing of NBC products in Owerri, Imo State. The major objective...
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This study is on the impact of corporate identity on market performance of an organization. A study of MTN Nigeria, Port Harcourt, Rivers State. One of the problems addressed in this...
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This study attempts to evaluate the factors that influence choice of consumer goods, the study takes cognizance income and its' effect on consumer choice on convenience goods, prices of...
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The study focuses on the different levels to which small-scale businesses in the Calabar municipality carry-out advertising activities and the strategies often used by them. The purpose of...
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The Nigeria economy is developing therefore firms especially those in banking sectors emphasis on the search for improved means of satisfying the needs and wants of customers continue to...
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The nature of most consumer products makes it imperative for such products to be properly packaged. Packaging plays an important role which includes protecting a product from any sort of...
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This Study focuses on oil palm processing and marketing with respect to the problems and prospect that arc involved in the oil palm industry in Nigeria. This research work is a scholarly...
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Sales promotion stimulates consumer purchase and aid dealer effectiveness. The basic purposes of every organization are survival and profitability, which will depend on the rate at which...
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Cocoa belong to the family of steruliacacea and gerus "theobroma" was discovered in the 811 century at the Amazon basin and later spread to other tropical areas of south and central...
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This research was carried out to study the effect of sales promotion on consumers purchase behaviour, to reveal the benefits offered by exploiting sales promotional tools as instrument to...
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This research work examines the effectiveness of sales force motivational techniques on sales force performance in manufacturing company. A case study of Pz Nigeria Plc. The objective of...
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Consumers are regarded as kings who have the power to determine the success or otherwise of product.. The major problem is whether the consumers are still exercising this power. The...
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Adding value to any product is the process of changing or transforming the product from its original state to a more valuable state. Meat which is one of the major sources of protein in...
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Over the years, advertising has become a regular strategy for positioning product, services and ideas in the market. Yet an over dependence on advertising could be counter productive and...
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The study examined the economics of farm gate plantain marketing in Abia State. The study aimed at determining the socio-economic characteristics, the marketing margin, and estimate the...
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The study examines the impact of motivation on sales force Performance in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh economic environment and in boosting...
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At various levels of daily transaction, you pay a price. Transaction can never be complete without a decider "price". To the seller, his price is the money which he receives from the...
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Marketing mix influences on consumers is an important factor in planning of all marketing activities. The marketing mix consists of four controllable variables (4ps) ie (Product, Price,...
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The research is essentially exploratory. The researcher tried to analyzed the export constraints and the opportunities Nigerian firm have in the ECOWAS sub-region with particular...
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This work examines the service delivery in Nigerian banks: a study of Guarantee Trust Bank Plc (GTBank). A number of hypothesis were postulated, data for the study were collected through...
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The aim of this study was to analysis the consumption patterns and preference switching among consumers from foreign rice to local rice in Abia State, Nigeria. Three local government areas...
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The study examined buyer athtude towards made-in- Nigeria shoes whose case study was Aba in Abia State. Specifically, it focused on analyzing the soclo-demographic profile of respondents;...