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The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...
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Sweet potato (Ipomoea batata) as a plant, its derivatives benefits were mainly discussed. Sweet potato (Ipomoea batata) has a very high nutritional value and enriched for both...
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The study evaluated poultry and poultry product marketing chain in Abia state, Nigeria. A major objective of this study among others is to analyze the factors affecting poultry product...
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The study analyzed the effect of promotion mix strategy on the performance of Mobile telecommunication network Umuahia Abia State. The specific objectives were as follows: to determine the...
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This study surveyed human resources management in hotels in Aba metropolis of Abia State. The major objectives were to determine the problems and solutions of human resources management in...
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The study examined the assessment of the use of green tools in pest control among hospitality operations. The objective of the study was to determine pest control measures used by...
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The study analyzed the consumer willingness to purchase sensodyne toothpaste product in Aba metropolis of Abia State, Nigeria. Four (4) research question were formulated to guide the study....
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The study focus on the Constraints of Performance Evaluation and Control of Sales force in Nigeria (a case study of Dana Pharmaceutical Private Ltd Company). Sales force refers to group of...
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This study focused on "pension fund accounting in public sector institutions with Micheal Okpara ...
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Investors have begun to source for cheap alternative means of doing business without necessary ...
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The study came up as we examine their reasons why greater number ...
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The study is concerned with an investigation into fraud and financial Malpractices as a leading factor to bank failure - A case ...
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This project examines the challenges and options of the adoption of International Financial Reporting Standards (IFRSs) in...
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Sales promotion is a promotional mix element or incentive used by an organization in communicating to the target audience, it is used to communicate both factual and persuasive message to...
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This study analyzed the effects of socio-economic characteristics of advertising on the selection of GSM service provider in Abia State, Nigeria. The population of the study will adopt a...
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This work examines the electronic marketing and business performance in selected retail outlets in Port Harcourt.
The purpose of the study is to examine the relationship between electronic...
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This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state. A purposive and random technique was adopted for the study....
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Analysis of Marketing Research, Planning and Control for Company Growth in a Competitive Economy. In this research process a probability sampling plan was adopted to get the sample...
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In the past decade, the banking sector in Nigeria have experience a great rise in the number of failure in corporate entities Most distress in banks have been directed to auditors role,...
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The study was carried out on the application of marginal costing techniques in the ...
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The primary aim of this research work is to show how a well coordinated internal audit function will help in...
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Responsibility accounting or profitability accounting or activity accounting is a system that ...
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This work examined the application of human relation principles in selected hotels in Umuahia. The aim was to investigate the extent of which the management of Hotel Royal Damgrete, Vilaroy...
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This project is written by Nwazue Nkem Ugochukwu, on the topic "Application of accounting ratios in management ...