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THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA

IKPEAMA VICTOR CHIEMEKA MOUAU/09/14000 | 46 pages (8888 words) | Projects
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ABSTRACT

This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state.      A purposive and random technique was adopted for the study. Two (2) urban areas and one (1) semi-urban area were selected in a purposive manner. The two urban areas selected include Umuahia and Aba. The semi urban areas selected for this study include Isuikwuato. 50beverage drinks consumers were randomly chosen from each of the two urban areas, while 30 beverage drinks consumers were chosen from the semi-urban area. A total of 130 questionnaires were sent out and 120 were fully answered and returned. Questionnaires were used for data collection. Data analysis was done using statistical tools such as: frequencies, percentage table and one sample chi-square. The result shows that different advertising media appeal to the consumers and has significant brand preference. Also advertising affects consumer preference for beverages. 

TABLE OF CONTENTS 
Title page - - - - - - - - - i
Declaration - - - - - - - - - ii
Certification - - - - - - - - iii
Dedication - - - - - - - - - iv
Acknowledgements - - - - - - - v
Table of Contents - - - - - - - - vi
List of Tables - - - - - - - - ix
Abstract - - - - - - - - - x
CHAPTER ONE
INTRODUCTION

CHAPTER TWO
REVIEW OF RELATED LITERATURES

CHAPTER THREE
RESEARCH METHODOLOGY

CHAPTER FOUR
 DATA PRESENTATION AND ANALYSIS

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Glossary
Questionnaire

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APA

IKPEAMA, M (2020). THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA. Repository.mouau.edu.ng: Retrieved May 07, 2024, from https://repository.mouau.edu.ng/work/view/the-effects-of-advertising-on-consumer-brand-preference-for-beverages-in-abia-state-nigeria

MLA 8th

MOUAU/09/14000, IKPEAMA. "THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 11 Apr. 2020, https://repository.mouau.edu.ng/work/view/the-effects-of-advertising-on-consumer-brand-preference-for-beverages-in-abia-state-nigeria. Accessed 07 May. 2024.

MLA7

MOUAU/09/14000, IKPEAMA. "THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 11 Apr. 2020. Web. 07 May. 2024. < https://repository.mouau.edu.ng/work/view/the-effects-of-advertising-on-consumer-brand-preference-for-beverages-in-abia-state-nigeria >.

Chicago

MOUAU/09/14000, IKPEAMA. "THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA" Repository.mouau.edu.ng (2020). Accessed 07 May. 2024. https://repository.mouau.edu.ng/work/view/the-effects-of-advertising-on-consumer-brand-preference-for-beverages-in-abia-state-nigeria

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