Problems And Prospects Of Marketing Of Public Utilities In Nigeria (A Study Of Nigerian Postal Service (Nipost) Aba Metropolis, Aba Abia State)
ABSTRACT
This work titled "The
problems and prospect of marketing of public utilities" was carried out
with Nigerian Postal services (NIPOST) as a case study. It should be noted that
public utility services are essential to the state and the masses, as it assist
in enhancing their standard of living. The researcher identified the major
problems inherent in our public utilities under the present economic
dispensation with particular emphasis on NIPOST and suggested ways of
alleviating them. In the same vein, the purpose of the study among other things
was to determine the ideas, attitudes and views held by customers concerning
NIPOST and the extent to which services of NIPOST was demanded compared to
other public utilities. The research methodology revealed the various sources
of - data collection. Questionnaires were administered personally to both the
management of NIPOST and the consumers. Also, personal interview were held with
the functional heads of the organization. These were analyzed in chapter four.
The summary of findings, conclusion and recommendations shown in chapter five
are entirely the researcher and those concerned have the option to fitter and
use them. It was found out that promotional activities which where necessary to
make consumers and other public with which an organization interacts are not
aware of the existence of a product or service which where being handled with
levity in NIPOST. It was also found that NIPOST operations were greatly
influenced by the government and it was recommended that the management of
NIPOST should be customer and marketing oriented which will go a long way to
enhance their marketing operations.
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MICHAEL, U (2021). Problems And Prospects Of Marketing Of Public Utilities In Nigeria (A Study Of Nigerian Postal Service (Nipost) Aba Metropolis, Aba Abia State). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-of-public-utilities-in-nigeria-a-study-of-nigerian-postal-service-nipost-aba-metropolis-aba-abia-state-7-2
UNIVERSITY, MICHAEL. "Problems And Prospects Of Marketing Of Public Utilities In Nigeria (A Study Of Nigerian Postal Service (Nipost) Aba Metropolis, Aba Abia State)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-of-public-utilities-in-nigeria-a-study-of-nigerian-postal-service-nipost-aba-metropolis-aba-abia-state-7-2. Accessed 26 Dec. 2024.
UNIVERSITY, MICHAEL. "Problems And Prospects Of Marketing Of Public Utilities In Nigeria (A Study Of Nigerian Postal Service (Nipost) Aba Metropolis, Aba Abia State)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 28 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-of-public-utilities-in-nigeria-a-study-of-nigerian-postal-service-nipost-aba-metropolis-aba-abia-state-7-2 >.
UNIVERSITY, MICHAEL. "Problems And Prospects Of Marketing Of Public Utilities In Nigeria (A Study Of Nigerian Postal Service (Nipost) Aba Metropolis, Aba Abia State)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-of-public-utilities-in-nigeria-a-study-of-nigerian-postal-service-nipost-aba-metropolis-aba-abia-state-7-2