Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)
ABSTRACT
This research work on penetration p1cing strategy a tool for
effective marketing of radio services, a study of federation Radio Corporation
of Nigeria, Umuahia. The objective of this research wok is to examine how
federal Radio Corporation of Nigeria umuahia have used pricinç strategy as a
tool for competiveness in the volatile Nigeria marketing environment, and to
evaluate the eliectiveness of pricing strategy adopted by Federal Radio
Corporation of Nigeria, Umuahia. The researcher used survey desi]n in the work
which include primary and secondary data collection. The researcher observed
that service marketing focuses on delivery proc;ess, experiences arid
intangibitities to target audience rher than physical goods and transaction, it
is recommended that Federal Radio Corporation of Nigeria, Urrivahia should
embarl< on inhoue :r irg for the marketing department and engage more
experience personal to champion organizational goal.
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UKAEGBU, G (2021). Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia). Repository.mouau.edu.ng: Retrieved Apr 23, 2024, from https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2
GLORY, UKAEGBU. "Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 26 Nov. 2021, https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2. Accessed 23 Apr. 2024.
GLORY, UKAEGBU. "Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 26 Nov. 2021. Web. 23 Apr. 2024. < https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2 >.
GLORY, UKAEGBU. "Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)" Repository.mouau.edu.ng (2021). Accessed 23 Apr. 2024. https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2