TABLE OF CONTENTS

Title page i

Declaration

Certification

Dedication iv

Acknowledgement v

Table of content vi

List of Tables vii

Abstract vii

CHAPTER ONE

Introduction

1.1 Background Of The Study 1

1.2 Brief History Of The Company 3

1.3 Statement Or The Problem 5

1.4 Objectives Of The Study 6

1.5 Research Question 7

1.6 Research Hypothesis 7

1.7 Organization Of Study 8

1.8 Scope Of The Study 9

1.9 Limitations Of The Study 10

1.10 Definition Of Terms 11

CHAPTER TWO

2.1 Literature Review 13

2.1 Package Modification a Sales Tool 16

2.2 Importance Of Packaging As A Selling Tool 24 

2.3 Packaging Polices And Strategies 29

2.4 Basic Packaging Functions 30

CHAPTER THREE

Methodology

3.1 Research Design 34

3.2 Area Of The Study 35

3.3 Population Of The Study 36

3.4 Determination Of Sample Size 36

3.5 Method Of Data Collection 37

3.6 Sampling Technique 38

3.7 Data Analysis 39

3.8 Validity 40

3.9 Reliability 41

CHAPTER FOUR

Data Presentation And Analysis

4.0 Data Presentation 42

4.1 Distribution And Return Of Questionnaire 42

4.2 distribution on educational background and background

of respondents 43

4.3 Distribution On Work Experience 44

4.4 Distribution On Effects Of Packaging As A Sales Tool 45

4.5 Does failure in manufacturing firms to satisfy their customers

  Come as a result of poor packaging 46

4.6 Distribution On Neglect Of Sales Promotion 47

4.7 Distribution on addressing problems of low packaging 

Performance 48

4.8 Distribution on the role of packaging 49

4.9 Distribution on the sales performance of sales people 50

4.10 Distribution on customer attitude 51

4.11 Distribution on performance increase 51

4.12 Distribution as a result of increase performance 52

4.13 Test of hypothesis 53

CHAPTER FIVE

Summary, Conclusion and Recommendation

5.1 Summary 60

5.2 Conclusion 61

5.3 Recommendations 62

NO References OR MISSING REFERENCES