Marketing Strategies: A Tool For Survival Of Retail Stores (A Study Of Capital And Popular Supermarket In Umuahia Metropolis)
ABSTRACT
This research work was conducted
to evaluate marketing strategies as a tool for survival of retail stores in
Umuahia, Abia State. A multistage sampling technique was adopted to select the
respondents and structured questionnaire was administered to collect the data.
Descriptive statistics and correlation model were sued to analyze the data. The
result revealed that there is strong relationship between marketing strategy
and customer call (loyalty) in retail marketing. The most effective marketing
strategy found is price discount and customer relationship management.
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ISIUWA, O (2021). Marketing Strategies: A Tool For Survival Of Retail Stores (A Study Of Capital And Popular Supermarket In Umuahia Metropolis). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/marketing-strategies-a-tool-for-survival-of-retail-stores-a-study-of-capital-and-popular-supermarket-in-umuahia-metropolis-7-2
OZIOMA, ISIUWA. "Marketing Strategies: A Tool For Survival Of Retail Stores (A Study Of Capital And Popular Supermarket In Umuahia Metropolis)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/marketing-strategies-a-tool-for-survival-of-retail-stores-a-study-of-capital-and-popular-supermarket-in-umuahia-metropolis-7-2. Accessed 26 Dec. 2024.
OZIOMA, ISIUWA. "Marketing Strategies: A Tool For Survival Of Retail Stores (A Study Of Capital And Popular Supermarket In Umuahia Metropolis)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 28 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/marketing-strategies-a-tool-for-survival-of-retail-stores-a-study-of-capital-and-popular-supermarket-in-umuahia-metropolis-7-2 >.
OZIOMA, ISIUWA. "Marketing Strategies: A Tool For Survival Of Retail Stores (A Study Of Capital And Popular Supermarket In Umuahia Metropolis)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/marketing-strategies-a-tool-for-survival-of-retail-stores-a-study-of-capital-and-popular-supermarket-in-umuahia-metropolis-7-2