ABSTRACT

The study was on marketing of tourism in Anambra State, Nigeria. The study specifically looked at the Socioeconomic characteristics ofrespondents patronizing tourism products/sites, Marketing strategies used by tourism operators in creating awareness of its products, Contribution of tourism development to the host communities, Level ofsatisfaction oftourism attributes among visitors/tourists and Factors influencing the affordability of tourism services/products among operators. Simple random sampling was used in selecting the 100 respondents (50 operators and 50 visitors). Primary data was used in this study. Data were collected through the use of structured questionnaire and personal interview. Data were analyzed using simple descriptive statistics such as means, percentages and frequency distributions, 4 point likert scale type and regression. The result showed that majority of those patronizing tourism sites in the study area were males, married, literate and had were non students. More so, the result showed that majority ofthe respondents had paid between 1-5 times in the last 6 times to tourism site. More so, bill board, radio and personal sales were strategies used to disseminate information of the existence of tourism products. Creation of employment and increased customer of in customers’ base were contributions of tourism to their host. Furthermore, noise was identified as constraints to effective tourism service/product. Finally, number visitors and taxation were factors influencing affordability of tourism in the study area. Operators of tourism outfits should also find it necessary to be socially responsible to their hosts. This could be in the areas of provision of social amenities no matter how little, giving of scholarships and employments.