Marketing Efficiency Of Packaged Water In Imo State Nigeria
ABSTRACT
The study focused on marketing
efficiency of packaged 'water production in lmo State Nigeria. It specifically
analyzed the socioeconomic profile and forms of packaged water identified the
marketing channel as well as estimated marketing efficiency and its
determinants. Respondents were selected from the zones using random sampling
technique while data were collected with structured questionnaire. In the
analysis of data, descriptive statistics, schematic diagram and multiple
regression were employed. The results showed that age, education, household
size and income emerged as major determinants of marketing efficiency of
packaged water in the area. This study therefore supported the' intensification
of family planning program and infrastructural development as a means of
enhancing marketing efficiency.
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ISIGUZO, . (2021). Marketing Efficiency Of Packaged Water In Imo State Nigeria . Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/marketing-efficiency-of-packaged-water-in-imo-state-nigeria-7-2
.C., ISIGUZO. "Marketing Efficiency Of Packaged Water In Imo State Nigeria " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 29 Jul. 2021, https://repository.mouau.edu.ng/work/view/marketing-efficiency-of-packaged-water-in-imo-state-nigeria-7-2. Accessed 25 Dec. 2024.
.C., ISIGUZO. "Marketing Efficiency Of Packaged Water In Imo State Nigeria ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 29 Jul. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/marketing-efficiency-of-packaged-water-in-imo-state-nigeria-7-2 >.
.C., ISIGUZO. "Marketing Efficiency Of Packaged Water In Imo State Nigeria " Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/marketing-efficiency-of-packaged-water-in-imo-state-nigeria-7-2