ABSTRACT

 The project examines marketing communication practices in selected banks in Umuahia. Marketing communication is the life wire of any successful business. Without effective marketing communication the marketing system could probably die. The specific terms, the objectives of these studies are to identify the effect of marketing communication on the performance of banks in Umuahia. To identify if banks use marketing communication approach in their service delivery. To identify the problems faced by marketing communication managers in terms of this dynamic technology among others. In this research the data were collected from two source namely primary and secondary data. Secondary data were collected from different marketing textbooks and business publication while the primary data were collected through the administering of questionnaire. ChiSquare distribution was used to test the hypothesis. In finding the result of the hypothesis, was discovered among others that Marketing communication contributes to the achievement of objectives in banks which is the customer related services. Adequate finance, corporation, unity, and hard working of the marketing manager helps to increase bank performance. To solve some problems faced by marketing communication managers the following recommendations among others were made. Banks should improve more on making their environment more conducive. Banks should also improve on opening more branches. Organizational employees should monitor the customers satisfaction of their services in order to increase more customer inputs to their services.