Market Segmentation And Willingness To Pay For Weaning Food Among Weaning Mothers In Abia State, Nigeria:-
ABSTRACT
This study was on determinants of customers
patronage of grocery stores in Umuahia north Abia state Nigeria. The study
specifically looked at the socio economic characteristics of respondents
loyalty. The grocery stores, level of loyalty to grocery stores and factors
influencing household loyalty of grocery store. Primary data was used in this
study. Primary data was collected by the use of structured questionnaire. 200
respondents were randomly selected for the study. Simple descriptive statistics
such as mean, percentages and regression were used in analysing data. The
result shows that majority of the respondents were females, singles and
educated. In addition, the bulk of the respondents indicated that south eastern
Nigeria as their geopolitical zones/had their state of origin from south
eastern Nigeria. Furthermore, respondents were majorly involved in
trading/business. Moreso, majority ofthe respondents signifies that they would
like to shop more for goods and services from grocery stores and recommend same
to others. Finally, age, level of education, distance of residence from grocery
store and household size were significant factors influencing amount spent on
grocery stores. Operators of grocery stores should make available goods and
services at affordable prices
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EGEKWU, G (2026). Market Segmentation And Willingness To Pay For Weaning Food Among Weaning Mothers In Abia State, Nigeria:- . Repository.mouau.edu.ng: Retrieved Feb 10, 2026, from https://repository.mouau.edu.ng/work/view/market-segmentation-and-willingness-to-pay-for-weaning-food-among-weaning-mothers-in-abia-state-nigeria-7-2
GIFT, EGEKWU. "Market Segmentation And Willingness To Pay For Weaning Food Among Weaning Mothers In Abia State, Nigeria:- " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 09 Feb. 2026, https://repository.mouau.edu.ng/work/view/market-segmentation-and-willingness-to-pay-for-weaning-food-among-weaning-mothers-in-abia-state-nigeria-7-2. Accessed 10 Feb. 2026.
GIFT, EGEKWU. "Market Segmentation And Willingness To Pay For Weaning Food Among Weaning Mothers In Abia State, Nigeria:- ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 09 Feb. 2026. Web. 10 Feb. 2026. < https://repository.mouau.edu.ng/work/view/market-segmentation-and-willingness-to-pay-for-weaning-food-among-weaning-mothers-in-abia-state-nigeria-7-2 >.
GIFT, EGEKWU. "Market Segmentation And Willingness To Pay For Weaning Food Among Weaning Mothers In Abia State, Nigeria:- " Repository.mouau.edu.ng (2026). Accessed 10 Feb. 2026. https://repository.mouau.edu.ng/work/view/market-segmentation-and-willingness-to-pay-for-weaning-food-among-weaning-mothers-in-abia-state-nigeria-7-2