ABSTRACT
This research focused on the
evaluation of promotional strategies of brewery marketers. This study was
specially tried to look on the various promotional tools used by brewery firms.
The study further seeks to know the determinate of choice of promotional
strategies; the population for the study consists of two brewer form were
conveniently selected. The study was a survey method of data collection
questionnaire were administered. In chapter one: - we have seen the research
objectives, why the research is being done and the question it will answer. The
cover of problem was traced to slow the need for promotion in the brewery
market. Specific purpose of the research as well as research questions were
outlined. Under the limitation of the study the constrains of the study were
discussed. Under chapter two: - it clearly reviewed the previous work done in
the area of promotional tools.. Chapter three: Clearly presents the method of
acquiring data for the study. The research design which serves as a frame work
for collecting and analyzing the data was thoroughly explained hypothesis
stated in the first chapter. In chapter four: - The researcher will attempt to
find answers to the research questions posed at the beginning of study. Under chapter
five, it presents the summary of finding and how the research has achieved the
purpose of study. The study focused on evaluation of promotional strategies of
brewery firm in Nigeria
OGWURUMBA, E (2021). Evaluation Of Promotional Strategies Of Breweries In Nigeria A Case Study Of Nigerian Breweries Plc Aba . Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/evaluation-of-promotional-strategies-of-breweries-in-nigeria-a-case-study-of-nigerian-breweries-plc-aba-7-2
EMEKA, OGWURUMBA. "Evaluation Of Promotional Strategies Of Breweries In Nigeria A Case Study Of Nigerian Breweries Plc Aba " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 Aug. 2021, https://repository.mouau.edu.ng/work/view/evaluation-of-promotional-strategies-of-breweries-in-nigeria-a-case-study-of-nigerian-breweries-plc-aba-7-2. Accessed 25 Dec. 2024.
EMEKA, OGWURUMBA. "Evaluation Of Promotional Strategies Of Breweries In Nigeria A Case Study Of Nigerian Breweries Plc Aba ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 Aug. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/evaluation-of-promotional-strategies-of-breweries-in-nigeria-a-case-study-of-nigerian-breweries-plc-aba-7-2 >.
EMEKA, OGWURUMBA. "Evaluation Of Promotional Strategies Of Breweries In Nigeria A Case Study Of Nigerian Breweries Plc Aba " Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/evaluation-of-promotional-strategies-of-breweries-in-nigeria-a-case-study-of-nigerian-breweries-plc-aba-7-2