Effective Pricing Strategy For Marketing A New Product (A Study Of Nigeria Breweries, Aba, Abia State):- Omokanye Abolarin D
ABSTRACT
This research project examines the effective
pricing strategy for new products a study of Nigerian Breweries. The population
for this study consisted of members ofstaff of Nigerian Breweries Aba. Random
sampling technique was used in the study where members of staff of the Nigerian
Breweries and issued with questionnaires. Primary data collection instrument
that was used was questionnaire. The data collected was then analyzed with
Simple Descriptive Statistics (SDS) and the information generated was presented
in form of figures and tables. The researcher found out that there was strong
positive significance for the impact of effective pricing strategy on new
product. The researcher therefore concluded that Nigerian Breweries should
focus more of its effort on pricing strategy because there was a significant
level of effect of pricing strategy on new products.
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OMOKANYE, D (2026). Effective Pricing Strategy For Marketing A New Product (A Study Of Nigeria Breweries, Aba, Abia State):- Omokanye Abolarin D. Repository.mouau.edu.ng: Retrieved Jan 07, 2026, from https://repository.mouau.edu.ng/work/view/effective-pricing-strategy-for-marketing-a-new-product-a-study-of-nigeria-breweries-aba-abia-state-omokanye-abolarin-d-7-2
DAVID, OMOKANYE. "Effective Pricing Strategy For Marketing A New Product (A Study Of Nigeria Breweries, Aba, Abia State):- Omokanye Abolarin D" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 06 Jan. 2026, https://repository.mouau.edu.ng/work/view/effective-pricing-strategy-for-marketing-a-new-product-a-study-of-nigeria-breweries-aba-abia-state-omokanye-abolarin-d-7-2. Accessed 07 Jan. 2026.
DAVID, OMOKANYE. "Effective Pricing Strategy For Marketing A New Product (A Study Of Nigeria Breweries, Aba, Abia State):- Omokanye Abolarin D". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 06 Jan. 2026. Web. 07 Jan. 2026. < https://repository.mouau.edu.ng/work/view/effective-pricing-strategy-for-marketing-a-new-product-a-study-of-nigeria-breweries-aba-abia-state-omokanye-abolarin-d-7-2 >.
DAVID, OMOKANYE. "Effective Pricing Strategy For Marketing A New Product (A Study Of Nigeria Breweries, Aba, Abia State):- Omokanye Abolarin D" Repository.mouau.edu.ng (2026). Accessed 07 Jan. 2026. https://repository.mouau.edu.ng/work/view/effective-pricing-strategy-for-marketing-a-new-product-a-study-of-nigeria-breweries-aba-abia-state-omokanye-abolarin-d-7-2