Effective Marketing Strategy For Approved Profitability Rental Organization A Study Of Sabio Rental Port Harcourt
ABSTRACT
This project, Effective Marking
Strategy for Improved Profitability of Rental Organization in Rivers State; a
study of Sabio Rental, Port Harcourt, has the objective of looking into the
marketing strategies of Sabio rental is applying that attracts customers. And
also to find out the reason for customers perceptive of the company's charges,
to also find why customers are still satisfied with the services s rendered to
them by Sabio Rentals. The population of the study is comprises of the staff of
Sabio Rentals company and some of their customers with a total population of
150, during the calculation of sample size the number was determine to be 109
which was used in administering the questionnaire. In the test of hypothesis it
was noticed that Sabio was lacking behind in the aspect of not knowing that
they have other competitors, having collected arranged and analyzed the data.
It was observed that Sabio Rentals does not advertise their market because they
feel they are rendering a better serve. Also one of the findings is that Sabio
Rental does not care to find out if customers are satisfied or not. Therefore,
the researcher recommend that the Sabio Rental should in back on promotional
campaign with improvement of performance by their staff and also put more
effort in their services rendered to the customers.
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UKANWOLU, C (2021). Effective Marketing Strategy For Approved Profitability Rental Organization A Study Of Sabio Rental Port Harcourt. Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/effective-marketing-strategy-for-approved-profitability-rental-organization-a-study-of-sabio-rental-port-harcourt-7-2
CHINWE, UKANWOLU. "Effective Marketing Strategy For Approved Profitability Rental Organization A Study Of Sabio Rental Port Harcourt" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/effective-marketing-strategy-for-approved-profitability-rental-organization-a-study-of-sabio-rental-port-harcourt-7-2. Accessed 26 Dec. 2024.
CHINWE, UKANWOLU. "Effective Marketing Strategy For Approved Profitability Rental Organization A Study Of Sabio Rental Port Harcourt". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 28 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effective-marketing-strategy-for-approved-profitability-rental-organization-a-study-of-sabio-rental-port-harcourt-7-2 >.
CHINWE, UKANWOLU. "Effective Marketing Strategy For Approved Profitability Rental Organization A Study Of Sabio Rental Port Harcourt" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/effective-marketing-strategy-for-approved-profitability-rental-organization-a-study-of-sabio-rental-port-harcourt-7-2