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Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users

OSEGI GRACE | 77 pages (15476 words) | Projects
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Marketing

ABSTRACT

The development of GSM has generated heated competitions among the GSM Service Providers in Nigeria thus calling for a study on informed strategies of attracting customers, retaining patronage and influencing brand loyalty. This work examined the Effect of Promotional Strategy on the call rate of Mobile service users in Nigeria. Simple random sampling technique was used to select 100 respondents from Umuahia and Aba. Both descriptive and inferential statistics which involve table presentation, frequency distribution, percentage and regression analysis were used for data analysis. The results showed sex, age, marital status, GSM service users and prefer GSM service influence usage of GSM services of the respondents. The results showed that sales promotion is necessary in the GSM service industry in order to P1o10te Customer loyalty and increase call rate of the GSM users, encourage brand lo)'1lty. improve sales profit level and have advantage over competitive environment.

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APA

OSEGI, G (2021). Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users . Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-promotion-strategies-on-the-call-rate-implication-on-mobile-service-users-7-2

MLA 8th

GRACE, OSEGI. "Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 Aug. 2021, https://repository.mouau.edu.ng/work/view/effect-of-promotion-strategies-on-the-call-rate-implication-on-mobile-service-users-7-2. Accessed 25 Dec. 2024.

MLA7

GRACE, OSEGI. "Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 Aug. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-promotion-strategies-on-the-call-rate-implication-on-mobile-service-users-7-2 >.

Chicago

GRACE, OSEGI. "Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users " Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-promotion-strategies-on-the-call-rate-implication-on-mobile-service-users-7-2

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