Effect Of Market Potential Measurement On The Market Performance Of Food Retailers In Abia State
ABSTRACT
The study was an
extensive research on the effect of market potential measurement on the market
performance of food retailers in Abia State. The objective of the study were to
determine the effect of market potential measurement of food retailer in Abia
State. A well-structured questionnaire was used to collect primary data for the
study which were analyzed with probit method of multiple regression model. The
study findings were that the application of market potential measurement in the
food retail enterprises enhances their market performance. Also, that business
growth which is as a result of the application of market potential measurement
concept can be measured based on sales volume and profitability indexes of the
enterprises. The study also recommended that the application of market
potential measurement should be adopted not only in the food retail enterprises
but also, in the other . aspect of consumer markets. Finally, that the sales
volume of the enterprise should be stated and evaluated periodically. It will be
a prime indicators of market measurement and potentials.
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ONUMA, O (2021). Effect Of Market Potential Measurement On The Market Performance Of Food Retailers In Abia State. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-market-potential-measurement-on-the-market-performance-of-food-retailers-in-abia-state-7-2
OLOH, ONUMA. "Effect Of Market Potential Measurement On The Market Performance Of Food Retailers In Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Nov. 2021, https://repository.mouau.edu.ng/work/view/effect-of-market-potential-measurement-on-the-market-performance-of-food-retailers-in-abia-state-7-2. Accessed 23 Dec. 2024.
OLOH, ONUMA. "Effect Of Market Potential Measurement On The Market Performance Of Food Retailers In Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-market-potential-measurement-on-the-market-performance-of-food-retailers-in-abia-state-7-2 >.
OLOH, ONUMA. "Effect Of Market Potential Measurement On The Market Performance Of Food Retailers In Abia State" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-market-potential-measurement-on-the-market-performance-of-food-retailers-in-abia-state-7-2