Effect Of Adoption Of Marketing Concept On Corporate Profitability (Study Of Selected Firms In Aba, Abia State)

PATRICK IFEANYI | 66 pages (10816 words) | Projects

ABSTRACT

The study was carried out specifically to empirically ascertaining the effect of adoption of marketing concept on corporale profitability with reference to some selected firms in Aba, Abia state. Other objectives include to.. ascertain the effect of the adoption of marketing concept on bank return on asset, determine the adoption of marketing concept on bank return on equity, determine the relationship between the adoption on marketing concept on return on investment. Primary data was used for the study and the data was sourced through issuing questionnaires to respondents in their difference bank. Two chi square statistical techniques and one correlation coefficient was specy5.' for the study. The empirical results indicated that Marketing concept has a signicant affect return on asset, also Marketing concept has a positive signfIcant affect return on equity and there is positive relationship between Marketing concept and return on investment. It was recoinmendcd that there is urgent need for the management of the bank to employ more stafffor the bank that will help in rendering smooth service to the customers and that there is need for the bank management to deliver training pro gram± through seminars, publications and guides in order to increase the knowledge of the line managers and other staff in the retail sector regarding the benefit of being market oriented.

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APA

PATRICK, I (2021). Effect Of Adoption Of Marketing Concept On Corporate Profitability (Study Of Selected Firms In Aba, Abia State). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-adoption-of-marketing-concept-on-corporate-profitability-study-of-selected-firms-in-aba-abia-state-7-2

MLA 8th

IFEANYI, PATRICK. "Effect Of Adoption Of Marketing Concept On Corporate Profitability (Study Of Selected Firms In Aba, Abia State)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 26 Nov. 2021, https://repository.mouau.edu.ng/work/view/effect-of-adoption-of-marketing-concept-on-corporate-profitability-study-of-selected-firms-in-aba-abia-state-7-2. Accessed 23 Dec. 2024.

MLA7

IFEANYI, PATRICK. "Effect Of Adoption Of Marketing Concept On Corporate Profitability (Study Of Selected Firms In Aba, Abia State)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 26 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-adoption-of-marketing-concept-on-corporate-profitability-study-of-selected-firms-in-aba-abia-state-7-2 >.

Chicago

IFEANYI, PATRICK. "Effect Of Adoption Of Marketing Concept On Corporate Profitability (Study Of Selected Firms In Aba, Abia State)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-adoption-of-marketing-concept-on-corporate-profitability-study-of-selected-firms-in-aba-abia-state-7-2

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