Differentiation Strategies In The Fashion Industry (A Study Of Selected Fashion Homes In Aba, Abia State)
ABSTRACT
This research work was undertaken to
assess the differentiation strategies in the fashion industry. One of the
specific objectives among others was to examine which differentiation strategy
is required to improve product performance in the fashion industry; The study
adopted the correlational design using questionnaire in eliciting information
from the respondents. The data. was analyzed using product movement correlation
coefficient statistical tool. Upon the analysis of data, the following
conclusions were drawn to answer the research question, the service
differentiation in the fashion industry needs improvement, surveys have shown
that customers are not satisfied with the situation after purchase. On the
basis of the above findings it was recommended that regardless of what product
or services a firm offers the key to building and sustaining competitive
advantage should be a vital part of the firm's competitive strategy.
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OKORIE, C (2021). Differentiation Strategies In The Fashion Industry (A Study Of Selected Fashion Homes In Aba, Abia State) . Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/differentiation-strategies-in-the-fashion-industry-a-study-of-selected-fashion-homes-in-aba-abia-state-7-2
CHINENYE, OKORIE. "Differentiation Strategies In The Fashion Industry (A Study Of Selected Fashion Homes In Aba, Abia State) " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 Aug. 2021, https://repository.mouau.edu.ng/work/view/differentiation-strategies-in-the-fashion-industry-a-study-of-selected-fashion-homes-in-aba-abia-state-7-2. Accessed 25 Dec. 2024.
CHINENYE, OKORIE. "Differentiation Strategies In The Fashion Industry (A Study Of Selected Fashion Homes In Aba, Abia State) ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 Aug. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/differentiation-strategies-in-the-fashion-industry-a-study-of-selected-fashion-homes-in-aba-abia-state-7-2 >.
CHINENYE, OKORIE. "Differentiation Strategies In The Fashion Industry (A Study Of Selected Fashion Homes In Aba, Abia State) " Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/differentiation-strategies-in-the-fashion-industry-a-study-of-selected-fashion-homes-in-aba-abia-state-7-2