Determinant Of Consumers' Perception And Preference To Wards Locally Made Ladies. Leather Bag In Aba Main Market, Abia State
ABSTRACT
The study was On the consumer's perception and preference on
locally made ladies leather bags in J4bia State. A multistage random sampling
technique was used in selecting 80 consumers/users of leather bags.
Questionnaire was use for data collection. Data analysis was done using
frequency, distribution, percentage. The study shows that majority of the
respondents were female, married and literate. The study shows that majority of
the respondents were traders, that preferred foreign leather bags. Age,
Education, Income, Quality, Occupation, Price, and Sex were significant
variables, Influencing preference for ladies leather bags. The social class of
respondents made majority of the rural dwellers preferred local produce leather
bags while the durability of foreign leather bags influence the preference of
majority of respondents in the urban areas. In recommendation, Government
should encourage the use of locally made ladies leather bags, irrespective of
the preference and perception on foreign bags through the provision of
incentives that would improve on the quality and aesthetic value of locally
produced leather bags. Government should emphasis on the quality and durability
offoreign leather bags if they are to be used inthe country
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ISAAC, K (2021). Determinant Of Consumers' Perception And Preference To Wards Locally Made Ladies. Leather Bag In Aba Main Market, Abia State. Repository.mouau.edu.ng: Retrieved Apr 25, 2024, from https://repository.mouau.edu.ng/work/view/determinant-of-consumers-perception-and-preference-to-wards-locally-made-ladies-leather-bag-in-aba-main-market-abia-state-7-2
K, ISAAC. "Determinant Of Consumers' Perception And Preference To Wards Locally Made Ladies. Leather Bag In Aba Main Market, Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 26 Nov. 2021, https://repository.mouau.edu.ng/work/view/determinant-of-consumers-perception-and-preference-to-wards-locally-made-ladies-leather-bag-in-aba-main-market-abia-state-7-2. Accessed 25 Apr. 2024.
K, ISAAC. "Determinant Of Consumers' Perception And Preference To Wards Locally Made Ladies. Leather Bag In Aba Main Market, Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 26 Nov. 2021. Web. 25 Apr. 2024. < https://repository.mouau.edu.ng/work/view/determinant-of-consumers-perception-and-preference-to-wards-locally-made-ladies-leather-bag-in-aba-main-market-abia-state-7-2 >.
K, ISAAC. "Determinant Of Consumers' Perception And Preference To Wards Locally Made Ladies. Leather Bag In Aba Main Market, Abia State" Repository.mouau.edu.ng (2021). Accessed 25 Apr. 2024. https://repository.mouau.edu.ng/work/view/determinant-of-consumers-perception-and-preference-to-wards-locally-made-ladies-leather-bag-in-aba-main-market-abia-state-7-2