Consumer Choice Preference And Patronage Of Automobile Engine Lubricant Users In Abia State Nigeria
ABSTRACT
The study examined consumer choice
preference and patronage of automobile oil user in Umuahia metropolis. The
study examined the factors influencing consumer performance for automobile
lubricant, ascertain the relationship between factors influencing automobile
lubricant, and rank the factors influencing consumer preference for automobile.
Topman formular was used to determine the sample size. Out of 400 questionnaire
distributed 354 (97.5%) are distributed to vehicle owners, auto technicians in
Ohia mechanic village. Stratified sampling techniques were used and multiple
regression was used to analyze the data. It was discovered that customer's look
out certain attributes when buying a particular brand of automobile oil
lubricate, the attributing are, price quality, Availability packaging size,
colour, trustworthiness, promotions and innovation. Based on the findings of
the study, the following recommendations are made: lubricant manufactures that
want to remain stable in this competitive era, should use. Quality, packaging
attribute to trust, availability, promotion in marketing their oil lubricant.
Less emphasis should be made on innovative feature and price.
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IMOH, N (2021). Consumer Choice Preference And Patronage Of Automobile Engine Lubricant Users In Abia State Nigeria. Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/consumer-choice-preference-and-patronage-of-automobile-engine-lubricant-users-in-abia-state-nigeria-7-2
N., IMOH. "Consumer Choice Preference And Patronage Of Automobile Engine Lubricant Users In Abia State Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 29 Jul. 2021, https://repository.mouau.edu.ng/work/view/consumer-choice-preference-and-patronage-of-automobile-engine-lubricant-users-in-abia-state-nigeria-7-2. Accessed 25 Dec. 2024.
N., IMOH. "Consumer Choice Preference And Patronage Of Automobile Engine Lubricant Users In Abia State Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 29 Jul. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/consumer-choice-preference-and-patronage-of-automobile-engine-lubricant-users-in-abia-state-nigeria-7-2 >.
N., IMOH. "Consumer Choice Preference And Patronage Of Automobile Engine Lubricant Users In Abia State Nigeria" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/consumer-choice-preference-and-patronage-of-automobile-engine-lubricant-users-in-abia-state-nigeria-7-2