Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria
ABSTRACT
Technological
changes and innovations, especially service marketing has accelerated the
reduction between the customer 1anker interaction. Based on the above, the
study 'ASSESSMENT of ELECTRONIC MARKETING AS EFFECTIVE TOOL FOR ACHIEVING
COMPETITIVE ADVANTAGE IN SELECTED BANK IN ABIA STATE NIGERIA'. In the research
process, the researcher adopted a sample size of 134 from a probability sampling
method with a population of 200. Questionnaires were designed to gather primary
data for the study which were after analysis with. Sample percentages and
presented in tables. However, the research hypotheses were tested using
multiple regression and rank order correlation. The researcher concluded that
the socio-economic characteristics of the respondent like age, level of education,
martial status occupation, income as well as location and distance. As
consequences the researcher recommended that designing effective e-marketing
strategies should consider these varies to enhance effective and efficient
customer satisfaction and cooperate profitability among the selected banks at
the long run.
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EKPO, S (2021). Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria . Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/assessment-of-electronic-marketing-as-effective-tool-for-achieving-competitive-advantage-in-selected-bank-in-abia-state-nigeria-7-2
SAMUEL, EKPO. "Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 Aug. 2021, https://repository.mouau.edu.ng/work/view/assessment-of-electronic-marketing-as-effective-tool-for-achieving-competitive-advantage-in-selected-bank-in-abia-state-nigeria-7-2. Accessed 25 Dec. 2024.
SAMUEL, EKPO. "Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 Aug. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/assessment-of-electronic-marketing-as-effective-tool-for-achieving-competitive-advantage-in-selected-bank-in-abia-state-nigeria-7-2 >.
SAMUEL, EKPO. "Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria " Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/assessment-of-electronic-marketing-as-effective-tool-for-achieving-competitive-advantage-in-selected-bank-in-abia-state-nigeria-7-2