An Evaluation Of The Marketing Efficiency Of Palm Oil Production In Imo State A Study Of Adapalm, Owerri
ABSTRACT
The study investigated on the evaluation of the marketing
efficiency of palm oil production in Imo state. The objective of the study are
to determine the factors that influence marketing efficiency of palm oil
produce and to determine the profit ratio and marketing margin of palm oil
production in the study area. To achieve the objectives of the study, survey
research design was adopted. A total Of 200 questionnaires were administered to
the respondents of which 180 were completely filled and returned which
represent 90% of the administered questionnaire. The researcher adopted primary
and secondary data in getting the required information. In testing the
hypothesis simple regression Analysis was used. The findings revealed that
there is a signflcant relationship between market efficiency and the
profitability in palm oil production. The findings also revealed that there is
a signfIcant relationship between. profit ratio and marketing margin of palm
oil production in the study area. The researcher recommends that since there is
a sign fIcant relationship between marketing efficiency and market performance,
palm oil producers should engage in marketing efficiency pro grammnes and train
their staff on marketing efficiency in order to increase their performance.
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IHEANYICHUKWU, S (2021). An Evaluation Of The Marketing Efficiency Of Palm Oil Production In Imo State A Study Of Adapalm, Owerri. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/an-evaluation-of-the-marketing-efficiency-of-palm-oil-production-in-imo-state-a-study-of-adapalm-owerri-7-2
S, IHEANYICHUKWU. "An Evaluation Of The Marketing Efficiency Of Palm Oil Production In Imo State A Study Of Adapalm, Owerri" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Nov. 2021, https://repository.mouau.edu.ng/work/view/an-evaluation-of-the-marketing-efficiency-of-palm-oil-production-in-imo-state-a-study-of-adapalm-owerri-7-2. Accessed 23 Dec. 2024.
S, IHEANYICHUKWU. "An Evaluation Of The Marketing Efficiency Of Palm Oil Production In Imo State A Study Of Adapalm, Owerri". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/an-evaluation-of-the-marketing-efficiency-of-palm-oil-production-in-imo-state-a-study-of-adapalm-owerri-7-2 >.
S, IHEANYICHUKWU. "An Evaluation Of The Marketing Efficiency Of Palm Oil Production In Imo State A Study Of Adapalm, Owerri" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/an-evaluation-of-the-marketing-efficiency-of-palm-oil-production-in-imo-state-a-study-of-adapalm-owerri-7-2