An Evaluation Of Consumer Attitudes Towards Nigerian And Foreign Made Goods In The Food Supplement Market. (A Study Of Enugu Metropolis)
ABSTRACT
This study assesses the
evaluation of consumer attitudes towards Nigerian and foreign made food
supplement in the food supplement market, a case study of Enugu metropolis.
Three hundred and six respondents were randomly selected. Primary data was
collected with the aid of a well structured questionnaire. The result of the
analysis shows that 145 of the respondents were male and 120 for female, those
married are 50.6%, also majority of the respondents have B.Sc and FIND Degrees
('41.9%). Furthermore, the analysis revealed that most consumers use more of
foreign made food supplements than Nigerian made ones. The use of marketers to
sell and distribute food supplements was also found to be of the relevance to
firms as accounted for 49-71% of the group influencing the consumption of food
supplements. Quality is a major factor as 59.4% of respondents say that the
Nigerian made food supplement has low quality. To enhance consumption of
Nigerian made food supplements, the study recommends that local food supplement
producers emphasize on quality by enhancing quality control and ban importation
of foreign made goods.
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UGWUZOR, A (2021). An Evaluation Of Consumer Attitudes Towards Nigerian And Foreign Made Goods In The Food Supplement Market. (A Study Of Enugu Metropolis). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/an-evaluation-of-consumer-attitudes-towards-nigerian-and-foreign-made-goods-in-the-food-supplement-market-a-study-of-enugu-metropolis-7-2
ADAKU, UGWUZOR. "An Evaluation Of Consumer Attitudes Towards Nigerian And Foreign Made Goods In The Food Supplement Market. (A Study Of Enugu Metropolis)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/an-evaluation-of-consumer-attitudes-towards-nigerian-and-foreign-made-goods-in-the-food-supplement-market-a-study-of-enugu-metropolis-7-2. Accessed 26 Dec. 2024.
ADAKU, UGWUZOR. "An Evaluation Of Consumer Attitudes Towards Nigerian And Foreign Made Goods In The Food Supplement Market. (A Study Of Enugu Metropolis)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 28 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/an-evaluation-of-consumer-attitudes-towards-nigerian-and-foreign-made-goods-in-the-food-supplement-market-a-study-of-enugu-metropolis-7-2 >.
ADAKU, UGWUZOR. "An Evaluation Of Consumer Attitudes Towards Nigerian And Foreign Made Goods In The Food Supplement Market. (A Study Of Enugu Metropolis)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/an-evaluation-of-consumer-attitudes-towards-nigerian-and-foreign-made-goods-in-the-food-supplement-market-a-study-of-enugu-metropolis-7-2