Projects

EFFECTS OF PROMOTIONAL STRATEGY ON THE CONSUMER PURCHASE DECISION MAKING PROCESS IN THE SOFT DRINK INDUSTRY. ( A STUDY OF 7UP BOTTLING PLC ABA, ABIA STATE

ABSTRACT

The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...

65 pages (10692 words) · Projects · 4 years ago

PRODUCTION OF CAKES AND COOKIES USING POTATO (Ipomoea batatas) AND SOYBEAN (GLYCINEMAX) FLOUR BLEND


ABSTRACT

 Sweet potato (Ipomoea batata) as a plant, its derivatives benefits were mainly discussed.  Sweet potato (Ipomoea batata) has a very high nutritional value and enriched for both...

51 pages (7730 words) · Projects · 4 years ago

ANALYSIS OF POULTRY AND POULTRY PRODUCTS MARKETING CHAIN IN ABIA STATE NIGERIA

ABSTRACT

The study evaluated poultry and poultry product marketing chain in Abia state, Nigeria. A major objective of this study among others is to analyze the factors affecting poultry product...

58 pages (11011 words) · Projects · 4 years ago

EFFECT OF PROMOTION MIX STRATEGY ON THE PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK UMUAHIA ABIA STATE

ABSTRACT

The study analyzed the effect of promotion mix strategy on the performance of Mobile telecommunication network Umuahia Abia State. The specific objectives were as follows: to determine the...

1 page (15461 words) · Projects · 4 years ago

PROBLEMS OF HUMAN RESOURCES MANAGEMENT IN HOTELS IN ABA METROPOLIS

ABSTRACT

This study surveyed human resources management in hotels in Aba metropolis of Abia State. The major objectives were to determine the problems and solutions of human resources management in...

90 pages (13386 words) · Projects · 4 years ago

AN ASSESSMENT OF THE USE OF GREEN TOOLS IN PEST CONTROL AMONG HOSPITALITY ORGANIZATIONS OPERATING IN UMUAHIA URBAN

ABSTRACT

The study examined the assessment of the use of green tools in pest control among hospitality operations. The objective of the study was to determine pest control measures used by...

52 pages (8381 words) · Projects · 4 years ago

EFFECT AND SOCIO- ECONOMIC CHARACTERISTICS OF THE PURCHASE OF SENSODYNE TOOTHPASTE IN ABA METROPOLIS OF ABIA – STATE NIGERIA.

ABSTRACT

The study analyzed the consumer willingness to purchase sensodyne toothpaste product in Aba metropolis of Abia State, Nigeria. Four (4) research question were formulated to guide the study....

48 pages (7579 words) · Projects · 4 years ago

EVALUATION OF THE EFFECT OF MULTI-DISTRIBUTION CHANNEL ON MARKET PENETRATION STRATEGY OF FIRMS (A STUDY OF COWBELL MILK, A PRODUCT OF PROMASIDOR FOODS NIGERIA LTD).

ABSTRACT                                                     ...

77 pages (11060 words) · Projects · 4 years ago

THE CONSTRAINT OF PERFORMANCE, EVALUATION, AND CONTROL OF SALES FORCE IN NIGERIA (A CASE STUDY OF DANA PHARMACEUTICAL PRIVATE LIMITED COMPANY)

ABSTRACT

The study focus on the Constraints of Performance Evaluation and Control of Sales force in Nigeria (a case study of Dana Pharmaceutical Private Ltd Company). Sales force refers to group of...

73 pages (11632 words) · Projects · 4 years ago

PENSION FUND ACCOUNTING IN PUBLIC SECTOR INSTITUTIONS: (A STUDY OF MICHAEL OKPARA UNIVERSITY OF AGRICULTURE UMUDIKE)

ABSTRACT


This  study  focused  on "pension  fund  accounting   in   public  sector institutions  with  Micheal   Okpara ...

97 pages (13293 words) · Projects · 4 years ago

COST CONTROL AND REDUCTION AS TOOLS FOR ACHIEVING PROFITABILITY IN SMALL AND MEDIUM SCALE ENTERPRISES (A Case Study of Aquapur Company Ltd)

ABSTRACT

Investors have  begun  to  source  for  cheap  alternative   means   of  doing  business without  necessary ...

65 pages (13813 words) · Projects · 4 years ago

AN APPRAISAL OF COST ACCOUNTING TECHNIQUES IN NIGERIAN COMPANIES (A STUDY Of THREE SELECTED COMPANIES IN ABA)

ABSTRACT

The  study   came   up  as  we  examine     their    reasons  why   greater    number ...

92 pages (15381 words) · Projects · 4 years ago

FRAUD AND FINANCIAL MALPRACTICES AS A LEADING FACTOR TO BANK FAILURE. (A CASE STUDY OF OCEANIC BANK, UMUAHIA)

ABSTRACT

The study is concerned  with an investigation  into fraud and financial Malpractices as  a leading  factor  to bank  failure  -  A case ...

56 pages (9706 words) · Projects · 4 years ago

ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) IN NIGERIA: CHALLENGES AND ISSUES

ABSTRACT

This project  examines  the challenges   and options of the adoption of International Financial  Reporting  Standards   (IFRSs)   in...

56 pages (9501 words) · Projects · 4 years ago

SALES PROMOTION AS A DETERMINANT OF MARKET PERFORMANCE (A CASE OF EMILY MILLIONAIRE COSMETICS INDUSTRY) IN ABA, ABIA STATE.

ABSTRACT

Sales promotion is a promotional mix element or incentive used by an organization in communicating to the target audience, it is used to communicate both factual and persuasive message to...

82 pages (11081 words) · Projects · 4 years ago

EFFECT OF ADVERTISING ON THE SELECTION OF GSM SERVICE PROVIDER IN ABIA STATE, NIGERIA

ABSTRACT

This study analyzed the effects of socio-economic characteristics of advertising on the selection of GSM service provider in Abia State, Nigeria. The population of the study will adopt a...

48 pages (7737 words) · Projects · 4 years ago

ELECTRONIC MARKETING AND BUSINESS PERFORMANCE IN SELECTED RETAIL OUTLETS IN PORT HARCOURT

ABSTRACT

This work examines the electronic marketing and business performance in selected retail outlets in Port Harcourt.

The purpose of the study is to examine the relationship between electronic...

54 pages (7443 words) · Projects · 4 years ago

THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA

ABSTRACT

This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state.      A purposive and random technique was adopted for the study....

46 pages (8888 words) · Projects · 4 years ago

ANALYSIS OF MARKETING RESEARCH, PLANNING AND CONTROL FOR COMPANY GROWTH IN A COMPETITIVE ECONOMY

ABSTRACT

Analysis of Marketing Research, Planning and Control for Company Growth in a Competitive Economy.  In this research process a probability sampling plan was adopted to get the sample...

81 pages (13544 words) · Projects · 4 years ago

ROLE OF AUDITORS IN PREVENTION OF DISTRESS IN CORPORATE ENTITIES (A STUDY OF SELECTED BANKS IN ABIA STATE)

ABSTRACT

In the past decade, the banking sector in Nigeria have experience a great rise in the number of failure in corporate entities Most distress in banks have been directed to auditors role,...

76 pages (15416 words) · Projects · 4 years ago

APPLICATION OF MARGINAL COSTING TECHNIQUES IN SELECTED MANUFATURING COMPANIES (A STUDY OF SELECTED COMPANIES IN ABIA STATE)

ABSTRACT

The  study   was   carried   out  on  the  application   of  marginal   costing techniques in  the ...

95 pages (14604 words) · Projects · 4 years ago

IMPACT OF INTERNAL AUDIT FUNCTION AS AN .EFFECTIVE TOOL IN MANAGERIAL PERFORMANCE", (A case study of United Bank for Africa plc, Umuahia).

ABSTRACT

The  primary  aim  of  this   research  work is  to  show how  a  well coordinated internal audit  function will help  in...

95 pages (20819 words) · Projects · 4 years ago

IMPACT OF RESPONSIBILITY ACCOUNTING ON THE FINANCIAL PERFORMANCE OF COMPANIES IN NIGERIA

ABSTRACT

Responsibility    accounting   or profitability   accounting   or activity  accounting   is a system   that ...

74 pages (13112 words) · Projects · 4 years ago

AN APPLICATION OF HUMAN RELATION PRINCIPLES IN SELECTED HOTELS IN UMUAHIA

ABSTRACT

This work examined the application of human relation principles in selected hotels in Umuahia. The aim was to investigate the extent of which the management of Hotel Royal Damgrete, Vilaroy...

51 pages (7700 words) · Projects · 4 years ago

APPLICATION OF ACCOUNTING RATIOS IN MA \JAGEMENT DECISIONS (A STUDY OF SELECTED COMPANIES IN ABIA ST ATE, NIGERIA)

ABSTRACT

This project  is  written   by Nwazue   Nkem Ugochukwu,    on the topic "Application of accounting   ratios  in  management ...

55 pages (12321 words) · Projects · 4 years ago
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