Marketing
Influence Of Sales Promotion On Consumer Brand Loyalty Of Alcoholic Beverages In Rivers State With Specific Interest In Port Harcourt
Business managers in Nigeria organization today are preoccupied with the problem
Effect Brand Value Commitment On Consumer Brand Loyalty Of Indomie Noodles
Abstract Business practice shows that brand in essence is a kind of "commitment"
Evaluation Of Pricing Strategy As A Survival Tool In The Marketing Of Drinks
Price is one of the elements of marketing mix which practices revenue. It is very
The Influence Of Packaging On The Purchase Of Cosmetics Products In Enugu, Enugu State
Packaging plays a major role in all the strategic marketing areas of product deve
The Effect Of Marketing Implication Of Product Life Cycle Management In Unilever Nigeria Limited
ABSTRACT Product life cycle management has become a major heartache t
Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)
ABSTRACT Firms continuously seek new ways to promote their product and enhance co
Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State
ABSTRACT This research work tends to examine the determinants of customer loyalty
Analysis Of Consumer Willingness To Pay For Counterfeit Leather Product In Abia State
ABSTRACT The study analysed the consumers' wiIliigness to pay for counterfeit lea
Effect Of Tagged Prices On Consumer Purchase Behaviour In Grocery Stores In Abia State, Nigeria
ABSTRACT the general objective of this study was to estimate the cilects of tagge
Analysis Of Marketing Efficiency And Profitability Of Vegetable Oil In Abia State
ABSTRACT a This study focused on marketing efficiency and profitability of vegeta
Determinants Of Purchase Behavior Among Consumers Of Selected Brand Of Bottled Water In Umuahia, Abia State
ABSTRACT Table water business has become a fact over the last decade. The increas
Product Display Technique In Small Retail Outlets: A Study Of Some Selected Retail Outlets In Aba, Abia State.
ABSTRACT The study evaluated product display techniques in small retail outlets i
The Role Of Cooperative Societies In The Marketing Of Cash Crops (A Case Study Abakaliki Cooperative Societies)
ABSTRACT This study investigated the role of cooperative societies in the m
Strategies Planning And Control As A Tool For Survival Of Small Scale Business Organizations (A Study Of 7-Up Bottling Company Ltd Aba, Abia State
ABSTRACT As a result of complex of nature of organizations, strategic plann
Problems And Prospects Of Export Marketing Of Non Oil Agricultural Products In Nigeria
ABSTRACT This study empirically examined the problems and prospects of export&nbs
The Appraisal Of Purchasing And Supply Method Of The University System
ABSTRACT This work gives an overview of the purchasing and the supply methods in
Corporate Social Responsibility As A Strategic Tool For Corporate Performance (A Study Of Mtn Abia State)p
ABSTRACT A corporate organization that wants to achieve operational stability wou
Analysis Of Market Acceptance Of Made In Nigeria Goods (A Case Study Of Aba And Umuahia Market)
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Economic Analysis Of Marketing Of Cocoa In Umuahia, Abia State
ABSTRACT This project focused on the economic analysis of marketing of coco
An Evaluation Of Competitive Marketing Strategies As Weapons Of Survival For Firms In Abia State. Study Of Some Selected Firms In Aba.
ABSTRACT This study focused on the competitive marketing strategies adopted
Customer Service Architecture And Marketing Effectiveness Of Insurance Firms In Rivers State, Nigeria
ABSTRACT The aim of this study was to ascertain the extent of the relationship be
Industrial Cluster And Marketing Performance Of Industrial Firms In South East Nigeria
ABSTRACT The general objective of the study was to examine the effect of industri
Evaluation Of The Role Of Marketing Practices In The Performance Of Telecommunication Industry {A Study Of Mtn And Glo, Owerri, Nigeria}
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Physical Appeal And The Marketing Performance Of Four Star Hotels In South-East Nigeria
ABSTRACT One of the most important recent advances in business thinking is the re
Promotional Strategies And Their Effect On Sales In Soft Drinks Industry (A Study Of Nigerian Bottling Company Plc, Owerri, Nigeria)
ABSTRACT Promotion is one of the four major elements of a company's marketi
The Effect Of Branding On The Sales Of Soft Drinks In Imo State. {A Study Of Nigeria Bottling Company Plc. Owerri}
ABSTRACT The aim of this study is to determine the effects of branding on the sal
Impact Of Customer Relationship Management On Bank Growth In Nigeria (A Study Of First Bank And Gtbank Plc)
ABSTRACT Today, many businesses such as banks, insurance companies, and other ser
Analysis Of Marketing Of The Petroleum Products (A Case Study Of Abia State Nigeria)
ABSTRACT Petroleum products marketing has constituted one of the major ways of en
Factors Influencing Consumers' Choice Of Retail Stores (Supermarkets) In Abia State, Nigeria
ABSTRACT The study set out to know the factors influencing consumers' choice of r
Packaging As An Effective Tool In Enhancing Sales Value In Manufacturing Industry (A Study Of Uni-Liver Plc Aba, Abia State)
ABSTRACT Offering superior value to customer at least cost to the firm has