Marketing
Impact of Branding on Consumer Purchase Behavior among Users of Engine Oil in Nigeria (A Study of Enugu Metropolis)
ABSTRACT This study examines the impact of branding on consumer purchase behavior
Effect Of Green Marketing Practice On Socially Responsible Behaviour Among Millenials In Michael Okpara University Of Agriculture, Umudike Umuahia Abia State
ABSTRACT The study investigated on the effect of green marketing practice on soci
Effect Of Sales Force Motivation On Sales Performance: A Study Of Nigeria Breweries Plc, Ama Enugu State, Nigeria
ABSTRACT This study was conducted to evaluate the effects of sales force motivati
Effects Of Customer Relationship Marketing On Customer Retention Of First Bank Customers In Michael Okpara University Of Agriculture, Umudike
ABSTRACT Due to the rapid expansion in banks and the severe competition for
Effect Of Product Innovation On Marketing Performance (A Study Of Indomie Noodles).
ABSTRACT This research work is the Effect of Product Innovation on Marketing Perf
Marketing Problems Militating Against Small Scale Industries In Rivers State (A Study Of Some Selected Firms In Nigeria)
ABSTRACT This study sets forth to identify the marketing problems militating agai
Effect Of Price On Consumer Patronage Of Soft Drinks: (A Study Of 7up Bottling Company Aba Abia State)
Abstract The study focused on the effect of price on consumer patronage of soft d
Effect Of Television Advertising On Food Consumption Among Children In Umuahia, Abia State, Nigeria
ABSTRACT The study examined the effect of television advertising on food consumpt
Chain Analysis Of Rice Market In Abia State, Nigeria
ABSTRACT This study was conducted to ascertain the chain analysis of rice market
The Effects Of Motivation On Sales Force Performance Of A Selected GSM Provider In Umuahia, Abia State
ABSTRACT This study focuses on the effects of motivation on sales force performan
The Effect of Product Packaging on Consumer’s Preference of Cadbury Nigeria Products
In modern time marketing, if packaging does not sell a product, it is as good as
The Determinant Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State
The concepts of small scale businesses has been an issue for debate as different
Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State).
ABSTRACT The study examine the effect of packaging on consumer buying behaviour.
Cultural Influence On Buying Behaviour Of Consumer Goods. A Study Of Consumers In Enugu Metropolis
In recent years, with the advancement of economic status and self-conscience, buy
Effect Of Price And Pricing Decision On The Consumption Of Bambara Nuts In Abia State Nigeria
Bambara groundnut is a traditional or indigenous crop (Onyango, 2010, Andika et a
The Effect Of' Pricing In Retail Management Amongst The Supermarket
Out of three major intermediaries in product distribution, retailing which superm
Social Media Marketing And Marketing Performance Of Selected Entrepreneurs In Abia State, Nigeria
Social media marketing is the use of social media platforms and websites to promo
Effect of Advertising on Consumer Brand Preference on selected Noodle in Umuahia, Abia State Nigeria.
Almost everyone grows up in a world which is flooded with the mass media, example
The Influence Of Advertising On Consumer Purchase Behavior (A Case Study Of Guinness Nigeria Plc)
ABSTRACT The research work examine the influence of advertising on consumer purch
The Impact Of Pricing Policies On The Purchasing And Consumption Of Alcoholic Drinks (A Study Of Nigeria Breweries Plc Aba)
One of the primary objectives of every business is to maximize its profit and set
The Role Of Packaging As A Competitive Tool In The Cosmetic Industry
Product manufactured by the producers needs to be moved from the manufacturing po
Effect of Branding on Consumer Patronage of Different Brands of Beer in Umuahia Metropolis
Mandell and Rosenbery (1981) defined brand as the name, sign or design (or combin
Impact On The Consumer Choice Of Convenience Goods In Enugu Metropolis
In economics, any commodity which is produced and subsequently consumed by the co
A Comparative Study Of The Effectiveness Of Marketing Communication In Road Transportation Industry
Very few people can claim to be individually responsible for producing any articl
Impact Of Customer Relationship Marketing On Bank Growth: (A Study Of Uba & Zenith Bank)
ABSTRACT Relationship marketing was first desired in a form of relationship
Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State, Nigeria
Water resources are natural assets that create flows of goods and services over t
Assessing The Role Of Physical Distribution Channel On Marketing Performance Of Agricultural Produce In Aboh Mbaise L.G.A. Of Imo State.
ABSTRACT The study set out to explore the effect of physical distribution strateg
Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company.
ABSTRACT Over the year companies in Nigeria have designed strategies which help t
Determinant Of Hair Ceram Brands Among Households In Abia State, Nigeria
ABSTRACT The study analyzed the socio-economic determinant on consumer choice on
Evaluation Of Strategic Marketing As An Instrument To Enhance Organizational Performance
The important of strategic marketing to any firm cannot be over emphasized.